Blog
Insider info and industry insights
Sustainability in the home improvements sector
Just a few short months ago we wrote a blog piece documenting the challenges for small businesses like ours operating in these challenging economic times. Now, these times are still very much with us, but as the new business year gets into full swing, we have been reflecting back on our previous...
Supporting the BMA’s thought leadership
We are very pleased to announce a new research study in partnership with the Bathroom Manufacturers Association (BMA). This important study further solidifies our relationship and together we will be undertaking a deep dive into the inner workings of our favourite research audience, bathroom...
In-depth customer research for Geberit
We have once again been commissioned by Geberit to undertake a strategic market research project across the sector. Known for their quality, reliability, and innovation, Geberit are a market leader in their field and a business we have come to know well following several recent projects together....
Are electric vehicles an attractive proposition for the trade?
There is a lot of noise being made regarding electric vehicles, well not from the vehicle itself obviously, more so from the UK press and most notably manufacturers seeking buyers of their fancy new vehicles. Setting aside the arguments over whether these vehicles are actually any better for the...
How many households are planning work in 2023?
So finally there is a touch of Spring in the air. It won’t be long until DIY sheds and garden centres start to see the annual pilgrimage of homeowners looking for inspiration to kick-start their maintenance and improvement tasks for the year ahead. Certainly, retailers will be hoping for a...
Door hardware industry: new research project
In-depth customer research We have been commissioned by ZOO to undertake a strategic market research project across the fenestration industry. ZOO are one of the leading designers and suppliers of architectural door hardware in the UK. Our new project will help the brand continue to stay in tune...
Viridian Nutrition: new research project
We are delighted to announce that Eureka! Research has been commissioned by Viridian Nutrition to carry out an in-depth research study that encompasses both qualitative and quantitative research. In Autumn 2022 we undertake exit interviews at 10 locations across the UK and follow this up in...
The challenges of being a small business
Not one, not two, but three monumental punches This one’s for all the small independent businesses still operating in these unique and challenging times, from the tradesmen we meet every day in our speciality sector to other niche micro-operations charting their way through these choppy seas. When...
Houlton brand review: new research project
We are delighted to confirm that Eureka! Research has been commissioned by Urban&Civic to carry out interviews amongst people living in Rugby and the surrounding areas. Urban&Civic are the master planners responsible for delivering this ambitious, multi-stage programme of construction...
Do tradespeople prefer digital or paper?
A few weeks ago, Screwfix announced that they will no longer be printing physical copies of its catalogue, instead introducing digital screens in store showing its full 37,000 product range, compared to just 16,000 that were in the catalogue. In a nod to the potential enormity of this business...
Doors and windows industry: new research project
Thought leader research We have been commissioned by ERA to undertake a strategic market research project across the fenestration industry. ERA has been designing and manufacturing locks since 1838, and their locks, handles and hinges have provided peace-of-mind to generations of British...
Selecting a research partner
As a business seeking a research partner, what boxes need to be ticked for you to feel you are working with the best fit research agency? • Budget always plays a part of course; can they deliver insightful research that answers your objectives within the budget you have assigned? • You want...
Solar PV renewables market: new research project
We have been recently commissioned to better understand the solar PV market in the UK. During July we are looking to conduct depth interviews with those working in this trade. Specifically we are looking for: Installers/fitters Roofers Resellers Wholesale/roofing merchants
‘Uncertain Futures’ report: trade media
In June we published our latest research which couldn’t have been more topical. Several conversations we were having in the preceding weeks demonstrated that many were starting to see warning signs flash on the dashboard. The results are now in and the evidence is stark. We have termed this a...
BMA Conference 2022 – some reflections
It was a pleasure to be invited to the Bathroom Manufacturers Association (BMA) conference this week and share some of our expertise on channel shift with the great and the good of the bathroom world. In the absence of such events for what seems an eternity, it was a very welcome opportunity to...
New Wienerberger research project
We are delighted to confirm that Eureka have been commissioned to undertake an exciting new market research study for the UK team at Wienerberger. Working closely in collaboration with our partners at WAA, the study will delve specifically into the manufactured extruded brick slips category. As...
Market sizing techniques
With so much uncertainty in the economy currently and further disruption no doubt in the outlook for 2022 too, many of our clients have been asking us to measure the size and trajectory of their target markets. This is where market sizing comes in. Using a variety of secondary market research...
Mental Health for tradespeople
Consumer demand for home improvements has sky-rocketed since the pandemic. Our latest report, published in November 2021, seeks to quantify the extent to which tradespeople are struggling to meet these unprecedented levels of household demand. Access the report directly here. Survey...
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Lichfield | Staffordshire | WS13 7AU
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