Brand research

Measuring the health of your brand

How do people feel about your brand?

Brand research measures the health of a brand. It will reveal how people think and feel about your brand as an entity or character. Brand research can help direct your messaging, campaigns, and future strategy. So, it is with little wonder that more and more businesses are turning to us to understand their brand and whether it can help them to achieve their business goals.

One important aspect of brand research is brand awareness – the degree to which consumers recognise or are familiar with a brand. Measuring brand awareness is particularly important for companies whose products or services are situated in a crowded marketplace among similar brands. Unless customers are loyal to a particular brand, they are more likely to dabble with competitor offers.

Key benefits

Position

An independent measure of your position in the market

Challenge

Challenge internal misconceptions about your brand positioning

Launch market ready products

NPD research will ensure your product is fit for purpose and ready for launch success

T

Focus

Become a more ‘customer-centric’ business

Examples of when Brand Research can be used

Brand or category audit

Communications review

Customer satisfaction

Net Promoter Score (NPS)

Evaluating lapsed customers

Mystery shopping

Purchase journey

Our recent Brand Research projects

Below we have listed some of our recent brand experience to provide a flavour of the types of clients, projects and target audiences we have spoken to.

Awareness

Awareness and consideration of different national house builders in the UK

Exploration

Exploring the relationship that new parents have with a well-known reusable nappy brand

Attitudes

Usage and attitudes of different gym brands for a national player in that category

Interaction

Accompanying plumbers for the day to understand how they interact with supplier and merchant brands

Evaluation

Helping a major charity in the Midlands evaluate its brand positioning with current and lapsed supporters

Tracking

Tracking awareness and advertising of different kitchen sink brands

Differentiation

How do different lager drinkers make brand decisions at the bar?

Eureka! Research Light Bulb

​Are you ready for your Eureka! moment?

If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.

Are you ready for your Eureka! moment?

If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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