New Product Development

Reduce the risk with market research

New product development (NPD) can be expensive and risky. It places a strain on limited business resources without guarantee of success. So how can businesses minimise the risks and seek to develop products that are reflective of the target audiences need?

Carefully considered Market Research with your target audience during the innovation and design process will minimise the risk to your investment and enable you to bring your product to market more quickly and more successfully. We offer a range of new product development research approaches that can be adopted at different stages of the NPD process. We can use both qualitative and quantitative research, tailored to your business and product requirements, to ensure you get the clarity you need, just when you need it.

Using a range of qualitative and quantitative techniques, we will help you understand the targets’ view of your ideas or concepts, exploring whether the proposition resonates with your target audience. We will identify the extent of appeal and ensure you have the evidence to move on to the next stage of development.

Key benefits

Save time

A carefully designed NPD research study can reduce the window from concept to full launch

Save money

A reduction in time, and the knowledge of what the target audience needs means budget savings for your business

Launch market ready products

NPD research will ensure your product is fit for purpose and ready for launch success

Examples of when NPD research can be used

Ideation stage

Initial concept evaluations

Refined concept evaluations

Prototype testing

Pre-launch campaign analysis

Launch campaign analysis

Post launch review

Our recent NPD projects

Below we have listed some of our recent NPD experience to provide a flavour of the types of clients, projects and target audiences we have spoken to.

Gauging reactions

Gauging consumer and trades reactions to a series of electric shower prototypes

Multistage study

A multistage study to assess concepts and prototypes of a prototype plastic plumbing fitting

Reviewing concepts

Reviewing new concepts and competitor offers in workwear with professional tradespeople

Consumer acceptance

Reviewing consumer acceptance to a new pack formats for crisps

Consumer attitude

Understanding consumer attitudes to a range of new flavourings in popcorn

Assessing opinions

Assessing homeowners’ thoughts on a range of potential ‘added extras’ in new build homes

Eureka! Research Light Bulb

​Are you ready for your Eureka! moment?

If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.

Are you ready for your Eureka! moment?

If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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