Home improvement market research

We are your experts in home improvement market research

The UK homeowner is still obsessed with DIY and so are we!  The sector is in a state of flux, with market disruptors challenging the status quo. Some of the traditional ‘giants’ in the DIY industry have been struggling to keep up with evolving consumer tastes and channel behaviour. Combined with the increased confidence of the homeowner to get involved in product purchase, many retailers and brands in the supply chain are understandably seeking greater clarity on the size and dynamics of the home improvement market.

Who do we help? We work with bathroom, kitchen, heating, and appliance brands to help them understand consumer trends, test new product developments and gauge installer preferences. Retailers, trade merchants and retail showrooms also ask us to shine a light on the step-by-step purchasing journey market statistics and help them ensure that they are meeting the needs of all their customers.

Whether it’s installers, builders, heating engineers, plumbers, builders, painters and decorators, roofers, contractors, architects, specifiers, M&E’s, or retail consumers… we’ve recruited, moderated, interviewed, shopped and drawn valuable insight from all of them.

Who we work with

Below are examples of some of the brands we work with in the home improvements market:

  • Dulux Trade
  • Mapei
  • Franke
  • Geberit
  • Vaillant
  • Worcester Bosch
  • Hansgrohe
  • Salamander Pumps
  • Bristan
  • Vado
  • Plumbase
  • Supertouch workwear
  • Dulux Trade
  • Mapei
  • Franke
  • Geberit
  • Vaillant
  • Worcester Bosch
  • Hansgrohe
  • Salamander Pumps
  • Bristan
  • Vado
  • Plumbase
  • Supertouch workwear

Using this unique experience, we have developed bespoke research methodologies that enable us to extract better insight than ‘standard’ research tools. This includes our In the MomentTool for following consumers in the middle of a home improvement project, and a range of fresh ways to engage tradespeople and gain in-depth feedback.

Eureka! trade community

We love talking with tradespeople about the products and brands they use. We have built our own growing community of sole traders, contractors, and small businesses who we engage with about stuff that really matters to them.

Get in touch today

We’d love the opportunity to be able to share more information about our experience in the home improvement sector. Use the form here to tell us about your business challenges and we will get back to you within 24 hours.

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Eureka! Research

6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU

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