Home improvement market research

We are your experts in home improvement market research
The home improvement sector is buoyant but in a state of flux, with market disruptors challenging the status quo. Some of the traditional ‘giants’ in the DIY industry have been struggling to keep up with evolving consumer tastes and channel behaviour. Combined with the increased confidence of the homeowner to get involved in product purchase, many retailers and brands in the supply chain are understandably seeking greater clarity on the size and dynamics of the home improvement market.

We work with bathroom, kitchen, heating, appliance, and construction brands to help them understand consumer trends, test new product developments and gauge installer preferences. Retailers, trade merchants and retail showrooms also ask us to shine a light on the step-by-step purchasing journey market statistics and help them ensure that they are meeting the needs of all their customers.

Whether it’s installers, builders, heating engineers, plumbers, builders, painters and decorators, roofers, contractors, architects, specifiers, M&E’s, or retail consumers… we’ve recruited, moderated, interviewed, shopped and drawn valuable insight from all of them.

Who we work with

Below are examples of some of the brands we work with in this sector:

  • Bristan
  • Franke
  • Dulux Trade
  • Geberit
  • Vaillant
  • Worcester Bosch
  • Hansgrohe
  • Salamander Pumps
  • Vado
  • Mapei
  • Plumbase
  • Supertouch workwear
  • Bristan
  • Franke
  • Dulux Trade
  • Geberit
  • Vaillant
  • Worcester Bosch
  • Hansgrohe
  • Salamander Pumps
  • Vado
  • Mapei
  • Plumbase
  • Supertouch workwear
Using this unique experience, we have developed bespoke research methodologies that enable us to extract better insight than ‘standard’ research tools. This includes our ‘In the Moment’ Tool for following consumers in the middle of a home improvement project, and a range of fresh ways to engage tradespeople and gain in-depth feedback.

Get in touch today

We’d love the opportunity to be able to share more information about our experience in the home improvement sector. Use the form here to tell us about your business challenges and we will get back to you within 24 hours.

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Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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