The UK homeowner is still obsessed with DIY and so are we!  The sector is in a state of flux, with market disruptors challenging the status quo. Some of the traditional ‘giants’ in the DIY industry have been struggling to keep up with evolving consumer tastes and channel behaviour. Combined with the increased confidence of the homeowner to get involved in product purchase, many retailers and brands in the supply chain are understandably seeking greater clarity on the size and dynamics of the home improvement market.

Who do we help? We work with bathroom, kitchen, heating, and appliance brands to help them understand consumer trends, test new product developments and gauge installer preferences. Retailers, trade merchants and retail showrooms also ask us to shine a light on the step-by-step purchasing journey market statistics and help them ensure that they are meeting the needs of all their customers.

Whether it’s installers, builders, heating engineers, plumbers, builders, painters and decorators, roofers, contractors, architects, specifiers, M&E’s, or retail consumers… we’ve recruited, moderated, interviewed, shopped and drawn valuable insight from all of them.