Kitchens market research

We are your experts in kitchen market research

Homeowners continue to make significant investment in their homes, with kitchens and bathrooms being the most popular rooms to make improvements. This is a dynamic market – our data show that around half of all homeowners have either refurbished or are planning on renovating a kitchen, bathroom, bedroom or other domestic space in the next 12 months.

We undertake research for tap brands who produce products specifically for the kitchen category, as well as broader work to help understand consumer trends, test new product developments and gauge kitchen installer preferences.

Retailers, trade merchants and showrooms also ask us to shine a light on what retail and trade customers are looking for to ensure their ranging and channel propositions are fit for purpose.

Who we work with

Below are examples of some of the brands we work with in this sector:

  • Franke
  • Bristan
  • Dulux Trade
  • Vado
  • Geberit
  • Salamander Pumps
  • Mapei
  • Plumbase
  • Polypipe
  • Supertouch workwear
  • Franke
  • Bristan
  • Dulux Trade
  • Vado
  • Geberit
  • Salamander Pumps
  • Mapei
  • Plumbase
  • Polypipe
  • Supertouch workwear

Using this unique experience, we have developed bespoke research methodologies that enable us to extract better insight than ‘standard’ research tools. This includes our ‘In the Moment’ Tool for following consumers in the middle of a home improvement project, and a range of fresh ways to engage tradespeople and gain in-depth feedback.

Get in touch today

We’d love the opportunity to be able to share more information about our experience in the kitchen sector. Use the form here to tell us about your business challenges and we will get back to you within 24 hours.

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Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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