Blog

Insider info and industry insights
Market sizing techniques – the good, the bad and the ugly

Market sizing techniques – the good, the bad and the ugly

With so much uncertainty in the economy currently and further disruption no doubt in the outlook for 2022 too, many of our clients have been asking us to measure the size and trajectory of their target markets. This is where market sizing comes in. Using a variety of secondary market research...

read more
Mental Health and current work realities for tradespeople

Mental Health and current work realities for tradespeople

Consumer demand for home improvements has sky-rocketed since the pandemic.  Our latest report, published in November 2021, seeks to quantify the extent to which tradespeople are struggling to meet these unprecedented levels of household demand.  Access the report directly here. Survey findings...

read more
Impact of COVID-19 on the plumbing and heating sector

Impact of COVID-19 on the plumbing and heating sector

Coronavirus is impacting all of our lives and livelihoods. But how are those in the Plumbing and Heating Sector coping in particular? Today we launch an ambitious initiative – to take the pulse of the trade during this unprecedented period in history. A unique collaboration across the plumbing and...

read more
Are tradespeople still working during lockdown?

Are tradespeople still working during lockdown?

COVID-19 has had a devastating impact on the plumbing, heating and associated supply chain. We calculate that the sector has been operating at just one-eighth of what it would in normal circumstances. In terms of economic impact, the economy and associated supply chain has lost £47million for...

read more
Huge shift emerging in leisure time plans

Huge shift emerging in leisure time plans

Public Health guidelines in the light of the COVID-19 crisis are leading to unprecedented changes in how households go about their lives in uncertain and worrying times. Although many of the headlines over the weekend were about people not sufficiently following social distancing advice, our data...

read more
Changing dynamics in home improvement sector

Changing dynamics in home improvement sector

The home improvement sector has known for some time that homeowners are growing more confident to buy a range of plumbing and heating products. A new data tool from Eureka! now helps shed new light on this growing trend and what it might mean for the sector in the long term. Eureka! have developed...

read more
Lager drinking trends in the UK

Lager drinking trends in the UK

Lager has been a staple of the British drinker for many years but it’s only in recent times that we have seen significant disruption to the lager sector with new entrants to the market. We can all name and recognise the dominate lager brands and production has typically been dominated be them in...

read more
The home improvement consumer journey

The home improvement consumer journey

An increasing number of consumers are choosing to undertake home improvement projects themselves or, at the very least, are getting more actively involved with the decision making and purchase journey. In a complex purchase and channel landscape we have developed a unique qualitative tool that...

read more
The UK cider market

The UK cider market

The UK is the world's largest Cider market, producing around 40% of the global output. It accounts for around 7% of total spend on off-trade alcohol and has seen some recent modest growth. The challenge for Cider is to maintain this and learn from other categories in BWS where premiumisation has...

read more
The future of finding tradespeople

The future of finding tradespeople

Homeowners need trusted tradespeople for a wide range of maintenance and improvement jobs. Our latest exclusive report highlights that the way homeowners find installers, plumbers and electricians is changing before our eyes. Download the completely FREE 20-page Eureka! report here. Although the...

read more
Wedding venues research

Wedding venues research

We’re just a bunch of romantics at Eureka! HQ so when an old client of ours asked us to consider updating their knowledge of the wedding market we just jumped at the chance. The average cost now stands somewhere between £15,000 (Source: Confetti Wedding Statistics 2017) to £25,090 (Hitched Wedding...

read more
Measuring customer trends in the UK beer and ale market

Measuring customer trends in the UK beer and ale market

As the largest brewer of premium cask, keg and bottled ales, Marston’s are ideally placed to take the role of thought leader in the UK ale category. They are responsible for some of the country’s best loved beer brands including Pedigree, Hobgoblin, Wainwright and Banks’s Bitter. Earlier this...

read more

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

Follow

Pin It on Pinterest