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Insider info and industry insights
How to delight the domestic customer!

How to delight the domestic customer!

You may have already read our recent report At the cliff edge, which laid bear some of the challenges faced by tradespeople regarding staffing, apprenticeships, and the wider confidence levels of homeowners. Our report was undoubtedly a difficult read for many in the sector as we attempted to...

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Homeowner concerns when appointing a tradesperson

Homeowner concerns when appointing a tradesperson

You may have already read our recent post Powering up the trade, where we took an irreverent look at the fuelling habits of the trade (how many idioms did you count?). Once again, we are dipping into the data from our recent dual pronged research study where we undertook two similarly themed...

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Find us on instagram now!

Find us on instagram now!

Can't get enough of Eureka! Research? Is our website and X / twitter content not quite sating your thirst? Well, great news, we're now on Instagram too as @eurekaresearch. Head on over for quirky content mixed with genuine insight - you'd be mad not to 😉  

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Powering up the trade!

Powering up the trade!

As loyal readers will know, whenever we can, we like to undertake our own research that is completely self-funded and free to view in our dedicated reports section and in blogs and commentary here on our website. Over the years, this has received many plaudits, particularly across the trade sector...

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Media coverage of our joint installer research with BMA

Media coverage of our joint installer research with BMA

This Summer, in partnership with the Bathroom Manufacturers Association (BMA), we released the results of an ambitious, cross-sector study into the installer workforce.  Working on behalf of BMA members, the common theme of the research was to update the industry's knowledge about the influence...

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NPD project in the flooring and tiling market

NPD project in the flooring and tiling market

Earlier this Summer we were contacted by STS who produce a range of boarding, tiling, waterproofing and adhesive products.  They are probably most well known for manufacturing NoMorePly, a fibre cement tile backing system which creates a convenient surface for flooring and tiling installers to...

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Need a research expert in the trade sector?

Need a research expert in the trade sector?

We love nothing more than a research project in the trade sector. Whether it's speaking to tradespeople themselves, retailers, consumers, specifiers, architects, supplies or engineers, we pride ourselves on being one of the very best! Just take a look at our expanding client list to see the...

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How big is the plumbing and heating sector in the UK?

How big is the plumbing and heating sector in the UK?

As one of the leading agencies working regularly across the plumbing and heating sector, its important that we have a handle on the dynamics of businesses operating in this space.  Here is a snapshot of the sort of macro information we regularly collate. Using a variety of secondary research...

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Sustainability in the home improvements sector

Sustainability in the home improvements sector

Just a few short months ago we wrote a blog piece documenting the challenges for small businesses like ours operating in these challenging economic times. Now, these times are still very much with us, but as the new business year gets into full swing, we have been reflecting back on our previous...

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In-depth customer research for Geberit

In-depth customer research for Geberit

We have once again been commissioned by Geberit to undertake a strategic market research project across the sector.  Known for their quality, reliability, and innovation, Geberit are a market leader in their field and a business we have come to know well following several recent projects together....

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