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Insider info and industry insights
New Wienerberger research project
We are delighted to confirm that Eureka have been commissioned to undertake an exciting new market research study for the UK team at Wienerberger. Working closely in collaboration with our partners at WAA, the study will delve specifically into the manufactured extruded brick slips category. As...
Market sizing techniques – the good, the bad and the ugly
With so much uncertainty in the economy currently and further disruption no doubt in the outlook for 2022 too, many of our clients have been asking us to measure the size and trajectory of their target markets. This is where market sizing comes in. Using a variety of secondary market research...
Mental Health and current work realities for tradespeople
Consumer demand for home improvements has sky-rocketed since the pandemic. Our latest report, published in November 2021, seeks to quantify the extent to which tradespeople are struggling to meet these unprecedented levels of household demand. Access the report directly here. Survey findings...
Impact of COVID-19 on the plumbing and heating sector
Coronavirus is impacting all of our lives and livelihoods. But how are those in the Plumbing and Heating Sector coping in particular? Today we launch an ambitious initiative – to take the pulse of the trade during this unprecedented period in history. A unique collaboration across the plumbing and...
Are tradespeople still working during lockdown?
COVID-19 has had a devastating impact on the plumbing, heating and associated supply chain. We calculate that the sector has been operating at just one-eighth of what it would in normal circumstances. In terms of economic impact, the economy and associated supply chain has lost £47million for...
Huge shift emerging in leisure time plans
Public Health guidelines in the light of the COVID-19 crisis are leading to unprecedented changes in how households go about their lives in uncertain and worrying times. Although many of the headlines over the weekend were about people not sufficiently following social distancing advice, our data...
Changing dynamics in home improvement sector
The home improvement sector has known for some time that homeowners are growing more confident to buy a range of plumbing and heating products. A new data tool from Eureka! now helps shed new light on this growing trend and what it might mean for the sector in the long term. Eureka! have developed...
Lager drinking trends in the UK
Lager has been a staple of the British drinker for many years but it’s only in recent times that we have seen significant disruption to the lager sector with new entrants to the market. We can all name and recognise the dominate lager brands and production has typically been dominated be them in...
Glassware and consumer experimentation in lager and beer research
We’ve known for some time that the type of glass that beer, lager or cider is presented in is a huge part of the experience for the UK drinker. This theme has been further highlighted in this year’s fantastic Marston’s On Trade report which examines ‘Experience’ as a component of the drinking...
The home improvement consumer journey
An increasing number of consumers are choosing to undertake home improvement projects themselves or, at the very least, are getting more actively involved with the decision making and purchase journey. In a complex purchase and channel landscape we have developed a unique qualitative tool that...
The UK cider market
The UK is the world's largest Cider market, producing around 40% of the global output. It accounts for around 7% of total spend on off-trade alcohol and has seen some recent modest growth. The challenge for Cider is to maintain this and learn from other categories in BWS where premiumisation has...
The future of finding tradespeople
Homeowners need trusted tradespeople for a wide range of maintenance and improvement jobs. Our latest exclusive report highlights that the way homeowners find installers, plumbers and electricians is changing before our eyes. Download the completely FREE 20-page Eureka! report here. Although the...
Wedding venues research
We’re just a bunch of romantics at Eureka! HQ so when an old client of ours asked us to consider updating their knowledge of the wedding market we just jumped at the chance. The average cost now stands somewhere between £15,000 (Source: Confetti Wedding Statistics 2017) to £25,090 (Hitched Wedding...
Measuring customer trends in the UK beer and ale market
As the largest brewer of premium cask, keg and bottled ales, Marston’s are ideally placed to take the role of thought leader in the UK ale category. They are responsible for some of the country’s best loved beer brands including Pedigree, Hobgoblin, Wainwright and Banks’s Bitter. Earlier this...
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