Face to face interviewing

Fast and effective fieldwork

Tried, tested and cost effective

Despite the exponential rise in popularity of online and mobile surveys, face to face interviewing is still a popular data collection method. And when a wide demographic needs to be interviewed, face to face interviewing is often the fastest and most-effective form of fieldwork.

Fieldwork

Face to face fieldwork is conducted in the street, at points of purchase (such as a shopping centre, supermarket or building merchant), at business events (such as conferences, or exhibitions) or by simply knocking on front doors. Typically, shorter surveys work best in this context, often taking 5 to 10 minutes to complete in order not to deter respondents from participating. Sometimes an incentive is included (e.g. entry into a prize draw) to increase participation rates.

Technological advances

Advances in technology have enhanced face to face research in recent years making it quicker and more cost effective. By using mobile devices such as tablets or mobile phones, the data we receive from face to face surveys is frequently uploaded and quality checked, saving time and cost on printing, postage, and data entry.

Types of face to face interviewing

k

In street interviewing

Hall tests

In store interviewing

In home interviewing

i

Exit interviews

U

Footfall observation

Peer to peer interviewing

Quick polls

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Not sure what's best for you?

We’d love to bounce some ideas around with you. Either get in touch with us below or have a further browse of the different research services that can be applied to your business conundrums.

Not sure what's best for you?

We’d love to bounce some ideas around with you. Either get in touch with us below or have a further browse of the different research services that can be applied to your business conundrums.

The Eureka! approach

Once the project objectives and target audiences have been agreed, we progress through these key stages.

Questionnaire design

We will develop a first draft of the survey following our own desk research into the topic. This will typically be a word version that can be shared amongst colleagues and we will then work together to develop a version that fits the bill. We can advise on what type of questions will or won’t work well in a face-to-face setting. Showcards are also used where appropriate and will aid the interview process.

Programming and testing

Over to us to do the hard yards programming the script. Testing is crucial, where we spend many hours refining the script to ensure it is fit for purpose.

On-site visit

We check the fieldwork location(s) will work as required and conduct a health and safety assessment for interviewer welfare.

Briefing

The team of interviewers are briefed on the project and the lead researcher explains the objectives in more detail and points out any particular areas that might be interesting to probe on. Interviewers are always reminded that they are representing the client’s brand and should act as an ambassador for the client.

Fieldwork

Out into the target area for interviewing. The typical face to face study seeks 150 to 300 interviews, but it could be significantly more. We work with you to ensure days and times of interviewing shifts match aspirations for capturing different visitor types.

Reporting

We will develop a report, varying from a top-line summary to a fully detailed output (dependent on client requirements). Check out free examples on our own website. Of course, a presentation either in person or virtually is offered.

Warwick Student Union

Assisting the University in understanding perceptions of the current on campus food offer and where students and visitors foresee the future food and drink offer.

Mell Square Shopping Centre

Interviewing a range of local shoppers about their buying and travel behaviour on behalf of a shopping centre provider.

Warwick Student Union

Assisting the University in understanding perceptions of the current on campus food offer and where students and visitors foresee the future food and drink offer.

Mell Square

Mell Square Shopping Centre

Interviewing a range of local shoppers about their buying and travel behaviour on behalf of a shopping centre provider.

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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