A market research company that stands out from the crowd
In late 2016, we had our own Eureka! moment and set about creating a business that differentiates itself from the rest of the market research crowd. Most research agencies claim to be experts in all sectors, but we only focus on markets where our expert knowledge and experience really shines through.
Between them, Rich and Dave have fifty years of market research experience. That’s a lot of focus groups and questionnaires! We wanted to build a new approach that took that experience and applied it to the categories we get most excited about. Over the past 10 years we have consistently provided high quality research to our clients, supporting them through every step of their research challenge, and it has been absolutely brilliant!
Richard Mace
Richard’s early work years were spent in the capital, working in the programming and data analysis side of research so he really does know what can and can’t be achieved and how long it takes! He still regularly marvels at his subsequent achievement in moving to the dark side and becoming a bona fide researcher.
A qualified electrician and self-confessed DIY nerd, Rich will be frequently found on his S1000R motorbike attempting to scuff his sliders either on track or a local roundabout! Qualified to ride at advanced level, he also volunteers as a rider for the local blood bike group, ferrying sometimes critical supplies across three counties and occasionally further. If he’s not working, riding or swimming, he loves nothing better than going off the beaten track in Spain trying to converse with the locals in his pidgin Spanish and elaborating with wild hand gestures.
Call: 0121 314 3210
Email: richard@eurekaresearch.co.uk
- Research experience
- Geekiness
- Groups moderated
- Creativity
- DIY skill level
Dave Ruston
Dave trained at the Office for National Statistics giving him a solid grounding in large household surveys and all things quantitative. In a blatant attempt to prove he wasn’t a one trick pony, he then moved to the agency world where he immersed himself in qualitative techniques all day long.
Dave’s curiosity for home improvements was first tweaked when he undertook a major house renovation to put a roof over his growing family. Although some of that family have now flown the nest to Uni, the house hasn’t fallen down just yet. Dave is partial to an exotic cruise ship these days, but still gets a thrill from combining that love for home improvements with a passion for good research, which was the genesis of Eureka back in 2016!
Call: 0121 314 3210
Email: dave@eurekaresearch.co.uk
- Research experience
- Geekiness
- Groups moderated
- Creativity
- DIY skill level
What we stand for today
We’re passionate about helping you discover those #EurekaMoments! We each have 25+ years’ experience in research and insight, helping big brands like Dulux Trade, Wolseley, Taylor Wimpey and Mira Showers learn more about their customers, and supercharge their business strategy and revenue opportunities. Most of our clients have commissioned several projects with us.
We’re well connected
Every project is managed by one of our founders, Dave and Richard, meaning you get director level care and attention, and the benefit of over 50 years’ combined experience in market research.
For larger projects we plug into our network of trusted associates to help us deliver against your brief and your deadlines although we will always be heavily involved. We also have our active Voice of the Trade community we can call on for polls, surveys and focus groups. We have links and working relationships with several trade and membership bodies and can regularly be found at, and contributing to industry events
Giving something back
Perhaps unusually for a business of our size, we also assist local causes with free research and consultancy support, helping them to reach informed conclusions on their own community challenges. We have provided free research services to local schools, sports clubs, and charitable organisations and even sponsored a local grass roots football team. What you see is what you get with Eureka! Research—down to earth, plain-talking, and going the extra mile where we can.
Professionalism & Recognition
As members of the Market Research Society, we adhere to its code of conduct, demonstrating our dedication to quality and consistently upholding transparency and integrity in all our operations. We have been shortlisted for a number of prestigious awards with the MRS and the CMA (Construction Marketing Awards) showcasing our innovation and commitment to pushing the boundaries. Our ‘free to access reports’ have gained extensive press coverage, most notably our self-funded trade research during the COVID pandemic. We have presented trade insights at the Builders Merchant Federation (BMF) and Bathroom Manufacturers Association (BMA) conference amongst many others and are a well-known and respected organisation in the trade space.
Giving something back
Perhaps unusually for a business of our size, we also assist local causes with free research and consultancy support, helping them to reach informed conclusions on their own community challenges. We have provided free research services to local schools, sports clubs, and charitable organisations and even sponsored a local grass roots football team. What you see is what you get with Eureka! Research—down to earth, plain-talking, and going the extra mile where we can.
Professionalism & Recognition
As members of the Market Research Society, we adhere to its code of conduct, demonstrating our dedication to quality and consistently upholding transparency and integrity in all our operations. We have been shortlisted for a number of prestigious awards with the MRS and the CMA (Construction Marketing Awards) showcasing our innovation and commitment to pushing the boundaries. Our ‘free to access reports’ have gained extensive press coverage, most notably our self-funded trade research during the COVID pandemic. We have presented trade insights at the Builders Merchant Federation (BMF) and Bathroom Manufacturers Association (BMA) conference amongst many others and are a well-known and respected organisation in the trade space.
Ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.