Competitor analysis

Keeping one step ahead

Taking the pulse of the marketplace

Even the most successful brands need to keep an eye on the competition. Taking the pulse of the marketplace helps your business keep one step ahead or shows you how to navigate a path towards growth and greater market share.

Have you been losing market share to another brand in the category? Is there a new boy on the block who is disrupting the status quo? We can put together a completely independent study to gain an unbiased perspective from your target audience. If we pick up some customers who frequently use your competitors, then we can delve deeper into this. Let’s not overlook getting a Net Promoter Score (NPS) from them too – providing you with some invaluable competitor intelligence about customer engagement and service.

All our projects are bespoke-designed and managed by one of our two Senior Directors. We adhere to the guidelines laid down by the Market Research Society (MRS), of which we are an accredited partner.

Key benefits

Position

An independent measure of your position in the market

Analyse

Analyse your strengths and weaknesses

T

Identify

Identify competitor weaknesses and areas to exploit

Challenge

Challenge internal misconceptions about other brands

Tactical

Keep a tactical eye on new innovations or disruptors

Examples of using Competitor Analysis

Brand or category audit

Communications review

Customer satisfaction

Net Promoter Score (NPS)

Evaluating lapsed customers

Mystery shopping

Competitor benchmarking

Purchase journey

Our recent Competitor Analysis projects

Below we have listed some of our recent Competitor Analysis experience to provide a flavour of the types of clients, projects and target audiences we have spoken to.

Tracking awareness

Tracking awareness and advertising of different kitchen sink brands

Exploring views

Exploring consumer views of shopping centres across the Midlands

Assessing awareness

Assessing awareness and recognition of different house builders

Appraising engagement

Reviewing consumer acceptance to a new pack formats for crisps

Measuring satisfaction

Measuring satisfaction amongst purchasers of a trade brands products

Brand perception

Perceptions of premium and world lager brands amongst drinkers

Eureka! Research Light Bulb

​Are you ready for your Eureka! moment?

If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.

Are you ready for your Eureka! moment?

If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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