Market research you can rely on
We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.
On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.
Market research you can rely on
We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.
On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.
Tools
Our combination of traditional and innovative qualitative and quantitative research methods enables us to tackle our client’s business challenges. Check out the links below to understand more about each tool and how we go about undertaking these projects. Read more about our tools.
Focus groups
Customer segmentation
Online surveys
Telephone surveys
Ethnography
In-depth interviewing
Mystery shopping
Face to face interviewing
Testimonials
Services
Below are links to some of the services we offer our clients. Though not exhaustive, this is a good summary of the types of work we undertake for businesses like yours. Click on each service to learn more and see real-life examples.
Competitor analysis
NPD
Brand Research
Customer Satisfaction
Customer Journey
Ad Evaluation
Testimonials
How to delight the domestic customer!
You may have already read our recent report At the cliff edge, which laid bear some of the challenges faced by tradespeople regarding staffing, apprenticeships, and the wider confidence levels of homeowners. Our report was undoubtedly a difficult read for many in the sector as we attempted to...
Homeowner concerns when appointing a tradesperson
You may have already read our recent post Powering up the trade, where we took an irreverent look at the fuelling habits of the trade (how many idioms did you count?). Once again, we are dipping into the data from our recent dual pronged research study where we undertook two similarly themed...
KBB retailer survey 2024 – An exciting new research study
We are pleased to announce that we are working on a new research study for KBB Review, the leading business magazine for the kitchen, bedroom and bathroom industry for nearly 35 years. Every two years, to mark the build-up to kbb Birmingham, the magazine conducts research with its highly-engaged...
Free research reports
We undertake our own research in the categories we are most passionate about and make this available here, completely free of charge to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.
Free research reports
We undertake our own research in the categories we are most passionate about and make this available here, completely free to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.
Eureka! Research
6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU
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Looking for something specific?
Bathrooms | Kitchens | Home improvement | Plumbing and heating | Construction | Merchant | Beer and snacks | Birmingham | Midlands