Eureka! Research
Illuminating market research
Illuminating market research

Helping you shine a light on your customers and potential customers to understand their behaviour, needs and how best to connect with them

Building your brand
Building your brand

Understanding how customers, stakeholders and the wider market perceive your brand to ensure you stay relevant and ahead of the competition

Best tools for the job
Best tools for the job

We use a range of traditional and more innovative research techniques to design a tailored approach to meet your business needs

We are the trade experts
We are the trade experts

See why we are the experts in trade, construction and home improvements

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Eureka! Research Light Bulb

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Focus groups

Customer segmentation

Online surveys

Telephone surveys

Ethnography

In-depth interviewing

Mystery shopping

Face to face interviewing

Taylor Wimpey

Research for a major home builder with customers and non-customers about buying intentions and channel preference.

Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Taylor Wimpey

An innovative and detailed exploration of businesses in the plumbing and heating sector to understand their habits and motivations.

Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Dulux Trade

"We asked Eureka! to collect the views of professional painters and decorators in a new approach to tracking our campaign performance in the UK market. Working in collaboration with our comms agency, Democracy, we were impressed with how they have got to grips with our trade market so quickly and the research debrief was full of insightful nuggets that we could use to inform marketing plans for the coming year."

Tyrrells

"We worked with Eureka! on a fast turnaround NPD study, speaking with a niche target of consumers to assess usage, attitudes and warmth to a new concept. They rapidly got to grips with our category and designed a study focussing on a snacking occasion of particular interest to us. Not only did they meet the challenging deadline we set, they also significantly over-delivered, providing us with additional insight to further help us understand the consumer and support our business case internally."

Taylor Wimpey

"We conducted customer research on environment with Eureka. Their approach was detailed and thorough, the data presentation clear and creative, and the service responsive. The resulting analysis was insightful and will support both our environment strategy and our customer communications."

Warwick University

"We are currently working with Eureka! to better understand student expectations of university life and the reality of the student experience. This information is a vital step in developing a new communications and engagement strategy for the Student Union going forward. The guys have brought fresh thinking and energy into the process and are now undertaking qualitative research directly with undergraduates and postgraduates."

CIPHE

"Dave and Richard are both extremely well attuned to the UK plumbing and heating industry. It was through their contacts and personalities that a wide range of stakeholders, with occasionally competing aims, was able to come together very quickly in order to support an in-depth look of the impact of Covid-19 on the sector. Their strategic approach to the task and their enthusiasm for it mean I wouldn’t hesitate to recommend them and I look forward to working with them again in the future."

Mira Showers

After seeing some of their own research into the Trade we spoke to Eureka! about a wide ranging research project. We found them knowledgeable, engaging, easy to work with and they interpreted our brief very insightfully. The methodology was a nice mix of the traditional coupled with an innovative twist which delivered results beyond our expectations that Eureka! interspersed with their own knowledge reinforcing the credibility of the research and adding depth to data. It was great working with...

Parkwood Leisure

"We commissioned Eureka! to obtain better evidence about our current users and those that are using competitor gyms or leisure centres. We were really impressed with what they delivered and the extra bits of insight we weren’t expecting. The results helped shape our key New Year marketing campaign and will be used across the business going forwards."

Hansgrohe

"Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups. They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand."

Racing Foundation

"Eureka provide an essential resource in ensuring we remain engaged and informed. They work flexibly to ensure we get timely and accurate feedback and they present it in an engaging and constructive way. I am sure we are a better organisation by being open to feedback and we are better placed to respond to that feedback by using the skills and expertise of Eureka."

Geberit

"We have worked with Eureka! on a couple of projects that have been of strategic importance to Geberit. They are clearly experts in the bathroom category, developing and executing projects that really deliver. Friendly, considered, innovative, I would highly recommend them to other brands seeking to better understand their customers, products or marketplace. We certainly look forward to working with them again in the future."

Competitor analysis

NPD

U

Brand Research

w

Customer Satisfaction

Customer Journey

Ad Evaluation

St Basils

"We commissioned Eureka to deliver research to feed into our future strategic planning. From initial conversations, planning, design to delivery of results, the whole process was exemplary, and it was a real pleasure to work with them. What really stood out was the time they took to really understand our brand, and this was reflected in the overall quality of their work. Professional from start to finish, we highly recommend their services."

Marston’s

"The work provided by Eureka! has been instrumental in furthering the understanding of our consumer. It laid the foundations for our annual category reports and has given us the insight to support several of our decisions over the past 12 months. The results and methodology behind them have also been well received by customers in all channels. Rich and Dave were a pleasure to work with and managed the project effectively for us throughout. We will definitely continue to work with Eureka!"

Builders Merchants Federation

"With prolonged enforced closures and delays in the materials supply chain it is more important than ever that we understand how our trade customers are coping and adapting as they return to work. Thus, we are supporting Eureka! Research in their unique initiative to understand the changing landscape in Plumbing & Heating."

Hansgrohe

"Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups. They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand."

CIPHE

"Dave and Richard are both extremely well attuned to the UK plumbing and heating industry. It was through their contacts and personalities that a wide range of stakeholders, with occasionally competing aims, was able to come together very quickly in order to support an in-depth look of the impact of Covid-19 on the sector. Their strategic approach to the task and their enthusiasm for it mean I wouldn’t hesitate to recommend them and I look forward to working with them again in the future."

Salamander Pumps

"We asked Eureka! to run a large strategic research project that sought in depth insight from three stakeholder groups; tradespeople, resellers and homeowners. Eureka! have excellent experience of researching this category in the UK and brought this know-how to bear on this important piece of work. Their reports were very in depth and gave a great level of detail and insight. Eureka also provided added value to our SMT presentations by drawing parallels with their wider knowledge of the...

Warwick University

"We are currently working with Eureka! to better understand student expectations of university life and the reality of the student experience. This information is a vital step in developing a new communications and engagement strategy for the Student Union going forward. The guys have brought fresh thinking and energy into the process and are now undertaking qualitative research directly with undergraduates and postgraduates."

Parkwood Leisure

"We commissioned Eureka! to obtain better evidence about our current users and those that are using competitor gyms or leisure centres. We were really impressed with what they delivered and the extra bits of insight we weren’t expecting. The results helped shape our key New Year marketing campaign and will be used across the business going forwards."

Racing Foundation

"Eureka provide an essential resource in ensuring we remain engaged and informed. They work flexibly to ensure we get timely and accurate feedback and they present it in an engaging and constructive way. I am sure we are a better organisation by being open to feedback and we are better placed to respond to that feedback by using the skills and expertise of Eureka."

Mira Showers

After seeing some of their own research into the Trade we spoke to Eureka! about a wide ranging research project. We found them knowledgeable, engaging, easy to work with and they interpreted our brief very insightfully. The methodology was a nice mix of the traditional coupled with an innovative twist which delivered results beyond our expectations that Eureka! interspersed with their own knowledge reinforcing the credibility of the research and adding depth to data. It was great working with...
Selecting a research partner

Selecting a research partner

As a business seeking a research partner, what boxes need to be ticked for you to feel you are working with the best fit research agency? • Budget always plays a part of course; can they deliver insightful research that answers your objectives within the budget you have assigned? • You want...

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Solar PV renewables market: new research project

Solar PV renewables market: new research project

We have been recently commissioned to better understand the solar PV market in the UK. During July we are looking to conduct depth interviews with those working in this trade. Specifically we are looking for: Installers/fitters Roofers Resellers Wholesale/roofing merchants

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Eureka! Research Light Bulb

Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free of charge to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.

Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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