Eureka! Research
Illuminating market research
Illuminating market research

Helping you shine a light on your customers and potential customers to understand their behaviour, needs and how best to connect with them

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Building your brand
Building your brand

Understanding how customers, stakeholders and the wider market perceive your brand to ensure you stay relevant and ahead of the competition

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Best tools for the job
Best tools for the job

We use a range of traditional and more innovative research techniques to design a tailored approach to meet your business needs

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We are the trade experts
We are the trade experts

See why we are the experts in trade, construction and home improvements

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Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Get in touch
Eureka! Research Light Bulb

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Get in touch

Tools

Our combination of traditional and innovative qualitative and quantitative research methods enables us to tackle our client’s business challenges. Check out the links below to understand more about each tool and how we go about undertaking these projects. Read more about our tools.

Focus groups

Customer segmentation

Online surveys

Telephone surveys

Ethnography

In-depth interviewing

Mystery shopping

Face to face interviewing

Taylor Wimpey

Research for a major home builder with customers and non-customers about buying intentions and channel preference.

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Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

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Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

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Taylor Wimpey

An innovative and detailed exploration of businesses in the plumbing and heating sector to understand their habits and motivations.

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Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Tell me more

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Tell me more

Testimonials

Taylor Wimpey

"We conducted customer research on environment with Eureka. Their approach was detailed and thorough, the data presentation clear and creative, and the service responsive. The resulting analysis was insightful and will support both our environment strategy and our customer communications."

Rock Kitchen Harris

"We’ve worked with Eureka! since their inception and have developed a strong strategic partnership with foundations across varied accounts. They not only provide us with well-thought through market research, they act as a true partner, providing us with a sounding board to test new ideas and scope out future direction. I would truly recommend the guys to other creative agencies, seeking to expand their portfolio and deliver tangible benefits to clients on the back of evidence based insight."

Franke

"We have worked with Dave and Richard on a number of important strategic and tactical studies and highly recommend them as the experts operating in our sector.Down to earth, easy to work with, they are key partners and an excellent source for understanding more about the wider kitchen and homeware sector.We have undertaken consumer, tradesperson and supplier research through a number of methods; I always recommend Eureka."

CIPHE

"Dave and Richard are both extremely well attuned to the UK plumbing and heating industry. It was through their contacts and personalities that a wide range of stakeholders, with occasionally competing aims, was able to come together very quickly in order to support an in-depth look of the impact of Covid-19 on the sector. Their strategic approach to the task and their enthusiasm for it mean I wouldn’t hesitate to recommend them and I look forward to working with them again in the future."

Plumbase

"Eureka! helped us create a unique customer trade segmentation which we are embedding into the heart of Plumbase. The results have also allowed us to share key insights with our suppliers, maintaining our position as sector knowledge holders and industry partners. Eureka! demonstrated to me that they are experts in our field and Dave and Rich are a pleasure to work with. They have years of research and insight experience in our sector, why would you use anyone else?"

BMF

"With prolonged enforced closures and delays in the materials supply chain it is more important than ever that we understand how our trade customers are coping and adapting as they return to work. Thus, we are supporting Eureka! Research in their unique initiative to understand the changing landscape in Plumbing & Heating."

Dulux Trade

"We asked Eureka! to collect the views of professional painters and decorators in a new approach to tracking our campaign performance in the UK market. Working in collaboration with our comms agency, Democracy, we were impressed with how they have got to grips with our trade market so quickly and the research debrief was full of insightful nuggets that we could use to inform marketing plans for the coming year."

Hansgrohe

"Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups.  They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand."

Racing Foundation

"Eureka provide an essential resource in ensuring we remain engaged and informed. They work flexibly to ensure we get timely and accurate feedback and they present it in an engaging and constructive way. I am sure we are a better organisation by being open to feedback and we are better placed to respond to that feedback by using the skills and expertise of Eureka."

Marston’s

"The work provided by Eureka! has been instrumental in furthering the understanding of our consumer. It laid the foundations for our annual category reports and has given us the insight to support several of our decisions over the past 12 months. The results and methodology behind them have also been well received by customers in all channels. Rich and Dave were a pleasure to work with and managed the project effectively for us throughout. We will definitely continue to work with Eureka!"

Services

Below are links to some of the services we offer our clients. Though not exhaustive, this is a good summary of the types of work we undertake for businesses like yours. Click on each service to learn more and see real-life examples.

Competitor analysis

NPD

U

Brand Research

w

Customer Satisfaction

Customer Journey

Ad Evaluation

Testimonials

Polypipe

"Incredibly straightforward to deal with, they have a real a no nonsense approach to scoping out and delivering projects, usually on very tight deadlines! The in depth knowledge of our industry has led to Eureka supporting us with insight into new product developments, detailed customer segmentation & profiling and potential new market opportunities. I believe the work we have done together has proved invaluable in helping us move our business forward and delivered bottom line growth."

Hansgrohe

"Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups.  They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand."

St Basils

"We commissioned Eureka to deliver research to feed into our future strategic planning. From initial conversations, planning, design to delivery of results, the whole process was exemplary, and it was a real pleasure to work with them. What really stood out was the time they took to really understand our brand, and this was reflected in the overall quality of their work. Professional from start to finish, we highly recommend their services."

Tyrrells

"We worked with Eureka! on a fast turnaround NPD study, speaking with a niche target of consumers to assess usage, attitudes and warmth to a new concept. They rapidly got to grips with our category and designed a study focussing on a snacking occasion of particular interest to us. Not only did they meet the challenging deadline we set, they also significantly over-delivered, providing us with additional insight to further help us understand the consumer and support our business case internally."

Plumbase

"Eureka! helped us create a unique customer trade segmentation which we are embedding into the heart of Plumbase. The results have also allowed us to share key insights with our suppliers, maintaining our position as sector knowledge holders and industry partners. Eureka! demonstrated to me that they are experts in our field and Dave and Rich are a pleasure to work with. They have years of research and insight experience in our sector, why would you use anyone else?"

Warwick University

"We are currently working with Eureka! to better understand student expectations of university life and the reality of the student experience. This information is a vital step in developing a new communications and engagement strategy for the Student Union going forward. The guys have brought fresh thinking and energy into the process and are now undertaking qualitative research directly with undergraduates and postgraduates."

Franke

"We have worked with Dave and Richard on a number of important strategic and tactical studies and highly recommend them as the experts operating in our sector.Down to earth, easy to work with, they are key partners and an excellent source for understanding more about the wider kitchen and homeware sector.We have undertaken consumer, tradesperson and supplier research through a number of methods; I always recommend Eureka."

Marston’s

"The work provided by Eureka! has been instrumental in furthering the understanding of our consumer. It laid the foundations for our annual category reports and has given us the insight to support several of our decisions over the past 12 months. The results and methodology behind them have also been well received by customers in all channels. Rich and Dave were a pleasure to work with and managed the project effectively for us throughout. We will definitely continue to work with Eureka!"

Dulux Trade

"We asked Eureka! to collect the views of professional painters and decorators in a new approach to tracking our campaign performance in the UK market. Working in collaboration with our comms agency, Democracy, we were impressed with how they have got to grips with our trade market so quickly and the research debrief was full of insightful nuggets that we could use to inform marketing plans for the coming year."

Taylor Wimpey

"We conducted customer research on environment with Eureka. Their approach was detailed and thorough, the data presentation clear and creative, and the service responsive. The resulting analysis was insightful and will support both our environment strategy and our customer communications."
Market sizing techniques – the good, the bad and the ugly

Market sizing techniques – the good, the bad and the ugly

by | 07/12/2021

With so much uncertainty in the economy currently and further disruption no doubt in the outlook for 2022 too, many of our clients have been asking us to measure the size and trajectory of their target markets. This is where market sizing comes in. Using a variety of secondary market research...

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Mental Health and current work realities for tradespeople

Mental Health and current work realities for tradespeople

by | 04/11/2021

Consumer demand for home improvements has sky-rocketed since the pandemic.  Our latest report, published in November 2021, seeks to quantify the extent to which tradespeople are struggling to meet these unprecedented levels of household demand.  Access the report directly here. Survey findings...

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Impact of COVID-19 on the plumbing and heating sector

Impact of COVID-19 on the plumbing and heating sector

by | 11/05/2020

Coronavirus is impacting all of our lives and livelihoods. But how are those in the Plumbing and Heating Sector coping in particular? Today we launch an ambitious initiative – to take the pulse of the trade during this unprecedented period in history. A unique collaboration across the plumbing and...

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Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free of charge to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.

View reports

Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.

View reports

Get in touch

Phone

0121 314 3210

Email

hello@eurekaresearch.co.uk

Make an enquiry

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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Looking for something specific?

Bathrooms | Kitchens | Home improvement | Plumbing and heating | Construction | Merchant | Beer and snacks | Birmingham | Midlands

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