Market research you can rely on
We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.
On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.
Market research you can rely on
We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.
On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.
Tools
Our combination of traditional and innovative qualitative and quantitative research methods enables us to tackle our client’s business challenges. Check out the links below to understand more about each tool and how we go about undertaking these projects. Read more about our tools.
Focus groups
Customer segmentation
Online surveys
Telephone surveys
Ethnography
In-depth interviewing
Mystery shopping
Face to face interviewing
Testimonials
Services
Below are links to some of the services we offer our clients. Though not exhaustive, this is a good summary of the types of work we undertake for businesses like yours. Click on each service to learn more and see real-life examples.
Competitor analysis
NPD
Brand Research
Customer Satisfaction
Customer Journey
Ad Evaluation
Testimonials
New Wienerberger research project
We are delighted to confirm that Eureka have been commissioned to undertake an exciting new market research study for the UK team at Wienerberger. Working closely in collaboration with our partners at WAA, the study will delve specifically into the manufactured extruded brick slips category. As...
Market sizing techniques – the good, the bad and the ugly
With so much uncertainty in the economy currently and further disruption no doubt in the outlook for 2022 too, many of our clients have been asking us to measure the size and trajectory of their target markets. This is where market sizing comes in. Using a variety of secondary market research...
Mental Health and current work realities for tradespeople
Consumer demand for home improvements has sky-rocketed since the pandemic. Our latest report, published in November 2021, seeks to quantify the extent to which tradespeople are struggling to meet these unprecedented levels of household demand. Access the report directly here. Survey findings...
Free research reports
We undertake our own research in the categories we are most passionate about and make this available here, completely free of charge to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.
Free research reports
We undertake our own research in the categories we are most passionate about and make this available here, completely free to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.
Eureka! Research
The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD
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Bathrooms | Kitchens | Home improvement | Plumbing and heating | Construction | Merchant | Beer and snacks | Birmingham | Midlands