Eureka! Research
Illuminating market research
Illuminating market research

Helping you shine a light on your customers and potential customers to understand their behaviour, needs and how best to connect with them

Building your brand
Building your brand

Understanding how customers, stakeholders and the wider market perceive your brand to ensure you stay relevant and ahead of the competition

Best tools for the job
Best tools for the job

We use a range of traditional and more innovative research techniques to design a tailored approach to meet your business needs

We are the trade experts
We are the trade experts

See why we are the experts in trade, construction and home improvements

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Eureka! Research Light Bulb

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Focus groups

Customer segmentation

Online surveys

Telephone surveys

Ethnography

In-depth interviewing

Mystery shopping

Face to face interviewing

Taylor Wimpey

Research for a major home builder with customers and non-customers about buying intentions and channel preference.

Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Taylor Wimpey

An innovative and detailed exploration of businesses in the plumbing and heating sector to understand their habits and motivations.

Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Hansgrohe

"Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups.  They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand."

Dulux Trade

"We asked Eureka! to collect the views of professional painters and decorators in a new approach to tracking our campaign performance in the UK market. Working in collaboration with our comms agency, Democracy, we were impressed with how they have got to grips with our trade market so quickly and the research debrief was full of insightful nuggets that we could use to inform marketing plans for the coming year."

St Basils

"We commissioned Eureka to deliver research to feed into our future strategic planning. From initial conversations, planning, design to delivery of results, the whole process was exemplary, and it was a real pleasure to work with them. What really stood out was the time they took to really understand our brand, and this was reflected in the overall quality of their work. Professional from start to finish, we highly recommend their services."

Rock Kitchen Harris

"We’ve worked with Eureka! since their inception and have developed a strong strategic partnership with foundations across varied accounts. They not only provide us with well-thought through market research, they act as a true partner, providing us with a sounding board to test new ideas and scope out future direction. I would truly recommend the guys to other creative agencies, seeking to expand their portfolio and deliver tangible benefits to clients on the back of evidence based insight."

Tyrrells

"We worked with Eureka! on a fast turnaround NPD study, speaking with a niche target of consumers to assess usage, attitudes and warmth to a new concept. They rapidly got to grips with our category and designed a study focussing on a snacking occasion of particular interest to us. Not only did they meet the challenging deadline we set, they also significantly over-delivered, providing us with additional insight to further help us understand the consumer and support our business case internally."

BMF

"With prolonged enforced closures and delays in the materials supply chain it is more important than ever that we understand how our trade customers are coping and adapting as they return to work. Thus, we are supporting Eureka! Research in their unique initiative to understand the changing landscape in Plumbing & Heating."

Salamander Pumps

"We know from first-hand experience how difficult it is to get groups of tradespeople together so it was a thoroughly refreshing experience to have Eureka! do this on our behalf in such an expedient way. They have the skills and trade ‘know-how’ to deliver the sessions in a way that puts the tradesperson immediately at ease – which maximises the time to collect invaluable insights, particularly at the product development stage. We certainly hope to be using Eureka! again in the future."

Plumbase

"Eureka! helped us create a unique customer trade segmentation which we are embedding into the heart of Plumbase. The results have also allowed us to share key insights with our suppliers, maintaining our position as sector knowledge holders and industry partners. Eureka! demonstrated to me that they are experts in our field and Dave and Rich are a pleasure to work with. They have years of research and insight experience in our sector, why would you use anyone else?"

Franke

"We have worked with Dave and Richard on a number of important strategic and tactical studies and highly recommend them as the experts operating in our sector.Down to earth, easy to work with, they are key partners and an excellent source for understanding more about the wider kitchen and homeware sector.We have undertaken consumer, tradesperson and supplier research through a number of methods; I always recommend Eureka."

Bristan

"In a relatively short space of time, I have become aware that Eureka! Research are the ‘go to’ agency for installer and consumer insight in the bathroom sector. We had had no hesitation in commissioning Richard and Dave to undertake a significant business-critical piece of bathroom research. The Bristan team always enjoy working closely with Eureka! and we look forward to continuing this relationship over the coming months and years."

Competitor analysis

NPD

U

Brand Research

w

Customer Satisfaction

Customer Journey

Ad Evaluation

Hansgrohe

"Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups.  They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand."

Dulux Trade

"We asked Eureka! to collect the views of professional painters and decorators in a new approach to tracking our campaign performance in the UK market. Working in collaboration with our comms agency, Democracy, we were impressed with how they have got to grips with our trade market so quickly and the research debrief was full of insightful nuggets that we could use to inform marketing plans for the coming year."

St Basils

"We commissioned Eureka to deliver research to feed into our future strategic planning. From initial conversations, planning, design to delivery of results, the whole process was exemplary, and it was a real pleasure to work with them. What really stood out was the time they took to really understand our brand, and this was reflected in the overall quality of their work. Professional from start to finish, we highly recommend their services."

Rock Kitchen Harris

"We’ve worked with Eureka! since their inception and have developed a strong strategic partnership with foundations across varied accounts. They not only provide us with well-thought through market research, they act as a true partner, providing us with a sounding board to test new ideas and scope out future direction. I would truly recommend the guys to other creative agencies, seeking to expand their portfolio and deliver tangible benefits to clients on the back of evidence based insight."

Tyrrells

"We worked with Eureka! on a fast turnaround NPD study, speaking with a niche target of consumers to assess usage, attitudes and warmth to a new concept. They rapidly got to grips with our category and designed a study focussing on a snacking occasion of particular interest to us. Not only did they meet the challenging deadline we set, they also significantly over-delivered, providing us with additional insight to further help us understand the consumer and support our business case internally."

BMF

"With prolonged enforced closures and delays in the materials supply chain it is more important than ever that we understand how our trade customers are coping and adapting as they return to work. Thus, we are supporting Eureka! Research in their unique initiative to understand the changing landscape in Plumbing & Heating."

Salamander Pumps

"We know from first-hand experience how difficult it is to get groups of tradespeople together so it was a thoroughly refreshing experience to have Eureka! do this on our behalf in such an expedient way. They have the skills and trade ‘know-how’ to deliver the sessions in a way that puts the tradesperson immediately at ease – which maximises the time to collect invaluable insights, particularly at the product development stage. We certainly hope to be using Eureka! again in the future."

Plumbase

"Eureka! helped us create a unique customer trade segmentation which we are embedding into the heart of Plumbase. The results have also allowed us to share key insights with our suppliers, maintaining our position as sector knowledge holders and industry partners. Eureka! demonstrated to me that they are experts in our field and Dave and Rich are a pleasure to work with. They have years of research and insight experience in our sector, why would you use anyone else?"

Franke

"We have worked with Dave and Richard on a number of important strategic and tactical studies and highly recommend them as the experts operating in our sector.Down to earth, easy to work with, they are key partners and an excellent source for understanding more about the wider kitchen and homeware sector.We have undertaken consumer, tradesperson and supplier research through a number of methods; I always recommend Eureka."

Bristan

"In a relatively short space of time, I have become aware that Eureka! Research are the ‘go to’ agency for installer and consumer insight in the bathroom sector. We had had no hesitation in commissioning Richard and Dave to undertake a significant business-critical piece of bathroom research. The Bristan team always enjoy working closely with Eureka! and we look forward to continuing this relationship over the coming months and years."
Impact of COVID-19 on the plumbing and heating sector

Impact of COVID-19 on the plumbing and heating sector

Coronavirus is impacting all of our lives and livelihoods. But how are those in the Plumbing and Heating Sector coping in particular? Today we launch an ambitious initiative – to take the pulse of the trade during this unprecedented period in history. We have established a unique group of...

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Are tradespeople still working during lockdown?

Are tradespeople still working during lockdown?

COVID-19 has had a devastating impact on the plumbing, heating and associated supply chain. We calculate that the sector has been operating at just one-eighth of what it would in normal circumstances. In terms of economic impact, the economy and associated supply chain has lost £47million for...

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Huge shift emerging in leisure time plans

Huge shift emerging in leisure time plans

Public Health guidelines in the light of the COVID-19 crisis are leading to unprecedented changes in how households go about their lives in uncertain and worrying times. Although many of the headlines over the weekend were about people not sufficiently following social distancing advice, our data...

read more
Eureka! Research Light Bulb

Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free of charge! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on this stuff! Have a look, download (completely free) and get in touch if it sparks interest in our work or something you might be interested in doing in the future.

Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free of charge! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on this stuff! Have a look, download (completely free) and get in touch if it sparks interest in our work or something you might be interested in doing in the future.

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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