Eureka! Research
Illuminating market research
Illuminating market research

Helping you shine a light on your customers and potential customers to understand their behaviour, needs and how best to connect with them

Tell me more
Homepage
Homepage
Tell me more
Make an enquiry
Research around the home
Research around the home

Eureka! Research offers unrivalled experience in gathering insights from professionals and consumers about all parts of the home and garden

Tell me more
Homepage
Homepage
Tell me more
Make an enquiry
Building your brand
Building your brand

Understanding how customers, stakeholders and the wider market perceive your brand to ensure you stay relevant and ahead of the competition

Tell me more
Homepage
Homepage
Tell me more
Make an enquiry
Best tools for the job
Best tools for the job

We use a range of traditional and more innovative research techniques to design a tailored approach to meet your business needs

Tell me more
Homepage
Homepage
Tell me more
Make an enquiry
We are the trade experts
We are the trade experts

Learn more about how we engage regularly with our unique community of UK tradespeople

Tell me more
Homepage
Homepage
Tell me more
Make an enquiry

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Get in touch
Eureka! Research Light Bulb

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Get in touch

Tools

Our combination of traditional and innovative qualitative and quantitative research methods enables us to tackle our client’s business challenges. Check out the links below to understand more about each tool and how we go about undertaking these projects. Read more about our tools.

Focus groups

Customer segmentation

Online surveys

Telephone surveys

Ethnography

In-depth interviewing

Mystery shopping

Face to face interviewing

Taylor Wimpey

Research for a major home builder with customers and non-customers about buying intentions and channel preference.

Tell me more

Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Tell me more

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Tell me more

Taylor Wimpey

Research for a major home builder with customers and non-customers about buying intentions and channel preference.

Tell me more

Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Tell me more

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Tell me more

Testimonials

CIPHE

"Dave and Richard are both extremely well attuned to the UK plumbing and heating industry. It was through their contacts and personalities that a wide range of stakeholders, with occasionally competing aims, was able to come together very quickly in order to support an in-depth look of the impact of Covid-19 on the sector. Their strategic approach to the task and their enthusiasm for it mean I wouldn’t hesitate to recommend them and I look forward to working with them again in the future."

Polypipe

"We have used other market research companies in the past but having used Eureka for the first time in the middle of 2020 we won’t now be using anyone else. The level of quality and expertise was very impressive. Eureka have great experience working with plumbers and this really showed in the sessions and in the pre-planning meetings. Without question I would recommend Eureka who we will be strengthening our partnership with over the coming months and years."

Dulux Trade

"We asked Eureka! to collect the views of professional painters and decorators in a new approach to tracking our campaign performance in the UK market. Working in collaboration with our comms agency, Democracy, we were impressed with how they have got to grips with our trade market so quickly and the research debrief was full of insightful nuggets that we could use to inform marketing plans for the coming year."

STS / NoMorePly

"We chose Eureka! to help evaluate some new product concepts that we were considering bringing to the UK flooring market.  They were able to use their vast experience of dealing with tradespeople and contractors to pull together a robust qualitative research study.  Many thanks go to Eureka! for their top-class support with the project and for delivering the focus groups and outputs so swiftly too."  

Marston’s

"The work provided by Eureka! has been instrumental in furthering the understanding of our consumer. It laid the foundations for our annual category reports and has given us the insight to support several of our decisions over the past 12 months. The results and methodology behind them have also been well received by customers in all channels. Rich and Dave were a pleasure to work with and managed the project effectively for us throughout. We will definitely continue to work with Eureka!"

Taylor Wimpey

"We conducted customer research on environment with Eureka. Their approach was detailed and thorough, the data presentation clear and creative, and the service responsive. The resulting analysis was insightful and will support both our environment strategy and our customer communications."

Tyrrells

"We worked with Eureka! on a fast turnaround NPD study, speaking with a niche target of consumers to assess usage, attitudes and warmth to a new concept. They rapidly got to grips with our category and designed a study focussing on a snacking occasion of particular interest to us. Not only did they meet the challenging deadline we set, they also significantly over-delivered, providing us with additional insight to further help us understand the consumer and support our business case internally."

Plumbase

"Eureka! helped us create a unique customer trade segmentation which we are embedding into the heart of Plumbase. The results have also allowed us to share key insights with our suppliers, maintaining our position as sector knowledge holders and industry partners. Eureka! demonstrated to me that they are experts in our field and Dave and Rich are a pleasure to work with. They have years of research and insight experience in our sector, why would you use anyone else?"

Racing Foundation

"Eureka provide an essential resource in ensuring we remain engaged and informed. They work flexibly to ensure we get timely and accurate feedback and they present it in an engaging and constructive way. I am sure we are a better organisation by being open to feedback and we are better placed to respond to that feedback by using the skills and expertise of Eureka."

Geberit

"We have worked with Eureka! on a couple of projects that have been of strategic importance to Geberit. They are clearly experts in the bathroom category, developing and executing projects that really deliver. Friendly, considered, innovative, I would highly recommend them to other brands seeking to better understand their customers, products or marketplace. We certainly look forward to working with them again in the future."

Services

Below are links to some of the services we offer our clients. Though not exhaustive, this is a good summary of the types of work we undertake for businesses like yours. Click on each service to learn more and see real-life examples.

Competitor analysis

NPD

U

Brand Research

w

Customer Satisfaction

Customer Journey

Ad Evaluation

Eureka! trade community

We love talking with tradespeople about the products and brands they use. We have built our own growing community of sole traders, contractors, and small businesses who we engage with about stuff that really matters to them.

Learn moreJoin the community
Learn more
Join the community

Testimonials

Racing Foundation

"Eureka provide an essential resource in ensuring we remain engaged and informed. They work flexibly to ensure we get timely and accurate feedback and they present it in an engaging and constructive way. I am sure we are a better organisation by being open to feedback and we are better placed to respond to that feedback by using the skills and expertise of Eureka."

Tyrrells

"We worked with Eureka! on a fast turnaround NPD study, speaking with a niche target of consumers to assess usage, attitudes and warmth to a new concept. They rapidly got to grips with our category and designed a study focussing on a snacking occasion of particular interest to us. Not only did they meet the challenging deadline we set, they also significantly over-delivered, providing us with additional insight to further help us understand the consumer and support our business case internally."

Polypipe

"We have used other market research companies in the past but having used Eureka for the first time in the middle of 2020 we won’t now be using anyone else. The level of quality and expertise was very impressive. Eureka have great experience working with plumbers and this really showed in the sessions and in the pre-planning meetings. Without question I would recommend Eureka who we will be strengthening our partnership with over the coming months and years."

Franke

"We have worked with Dave and Richard on a number of important strategic and tactical studies and highly recommend them as the experts operating in our sector.Down to earth, easy to work with, they are key partners and an excellent source for understanding more about the wider kitchen and homeware sector.We have undertaken consumer, tradesperson and supplier research through a number of methods; I always recommend Eureka."

Hansgrohe

"Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups.  They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand."

Rock Kitchen Harris

"We’ve worked with Eureka! since their inception and have developed a strong strategic partnership with foundations across varied accounts. They not only provide us with well-thought through market research, they act as a true partner, providing us with a sounding board to test new ideas and scope out future direction. I would truly recommend the guys to other creative agencies, seeking to expand their portfolio and deliver tangible benefits to clients on the back of evidence based insight."

Black Country Chambers of Commerce

"In a relatively short time, Eureka! Research has become our 'go to' research agency. Straight talkers, without any of the usual jargon to cut through, these guys are very easy to do business with. They devise effective research projects that deliver and their natural instinct to challenge our own decision-making leads to the production of more effective research and a greater level of insight."

Parkwood Leisure

"We commissioned Eureka! to obtain better evidence about our current users and those that are using competitor gyms or leisure centres. We were really impressed with what they delivered and the extra bits of insight we weren’t expecting. The results helped shape our key New Year marketing campaign and will be used across the business going forwards."

Warwick University

"We are currently working with Eureka! to better understand student expectations of university life and the reality of the student experience. This information is a vital step in developing a new communications and engagement strategy for the Student Union going forward. The guys have brought fresh thinking and energy into the process and are now undertaking qualitative research directly with undergraduates and postgraduates."

Taylor Wimpey

"We conducted customer research on environment with Eureka. Their approach was detailed and thorough, the data presentation clear and creative, and the service responsive. The resulting analysis was insightful and will support both our environment strategy and our customer communications."
How to delight the domestic customer!

How to delight the domestic customer!

by | 08/12/2023

You may have already read our recent report At the cliff edge, which laid bear some of the challenges faced by tradespeople regarding staffing, apprenticeships, and the wider confidence levels of homeowners. Our report was undoubtedly a difficult read for many in the sector as we attempted to...

read more
Homeowner concerns when appointing a tradesperson

Homeowner concerns when appointing a tradesperson

by | 16/11/2023

You may have already read our recent post Powering up the trade, where we took an irreverent look at the fuelling habits of the trade (how many idioms did you count?). Once again, we are dipping into the data from our recent dual pronged research study where we undertook two similarly themed...

read more
KBB retailer survey 2024 – An exciting new research study

KBB retailer survey 2024 – An exciting new research study

by | 15/11/2023

We are pleased to announce that we are working on a new research study for KBB Review, the leading business magazine for the kitchen, bedroom and bathroom industry for nearly 35 years. Every two years, to mark the build-up to kbb Birmingham, the magazine conducts research with its highly-engaged...

read more
Eureka! Research Light Bulb

Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free of charge to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.

View reports

Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.

View reports

Get in touch

Phone

0121 314 3210

Email

hello@eurekaresearch.co.uk

Make an enquiry

Eureka! Research

6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU

Follow

Looking for something specific?

Bathrooms | Kitchens | Home improvement | Plumbing and heating | Construction | Merchant | Beer and snacks | Birmingham | Midlands

Pin It on Pinterest