Kind words from our amazing clients


“I contacted Eureka because I needed independent evidence of our market positioning, and it was clear from the off that the guys were very experienced in our sector, which allowed me to let them get on with the job in hand. The results have proved to be invaluable to McAlpine – in fact, I have used the insights in many more meetings with stakeholders than I originally intended. Eureka! Research proved to me that they are experts in the plumbing sector, we highly recommend them.”

STS / NoMorePly

“We chose Eureka! to help evaluate some new product concepts that we were considering bringing to the UK flooring market.  They were able to use their vast experience of dealing with tradespeople and contractors to pull together a robust qualitative research study.  Many thanks go to Eureka! for their top-class support with the project and for delivering the focus groups and outputs so swiftly too.”

Black Country Chambers of Commerce

“In a relatively short time, Eureka! Research has become our ‘go to’ research agency. Straight talkers, without any of the usual jargon to cut through, these guys are very easy to do business with. They devise effective research projects that deliver and their natural instinct to challenge our own decision-making leads to the production of more effective research and a greater level of insight.”

Indra Renewable Technologies

“Eureka Research were great to work with on our project in the e-mobility sector. They provided much needed flexibility with both the scope of the project and our tight time scales. Would highly recommend and plan to work with them again in the future!”

Mira Showers

After seeing some of their own research into the Trade we spoke to Eureka! about a wide ranging research project. We found them knowledgeable, engaging, easy to work with and they interpreted our brief very insightfully. The methodology was a nice mix of the traditional coupled with an innovative twist which delivered results beyond our expectations that Eureka! interspersed with their own knowledge reinforcing the credibility of the research and adding depth to data. It was great working with them and we look forward to the next project


“Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups. They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand.”

Dulux Trade

“We asked Eureka! to collect the views of professional painters and decorators in a new approach to tracking our campaign performance in the UK market. Working in collaboration with our comms agency, Democracy, we were impressed with how they have got to grips with our trade market so quickly and the research debrief was full of insightful nuggets that we could use to inform marketing plans for the coming year.”

St Basils

“We commissioned Eureka to deliver research to feed into our future strategic planning. From initial conversations, planning, design to delivery of results, the whole process was exemplary, and it was a real pleasure to work with them. What really stood out was the time they took to really understand our brand, and this was reflected in the overall quality of their work. Professional from start to finish, we highly recommend their services.”

Rock Kitchen Harris

“We’ve worked with Eureka! since their inception and have developed a strong strategic partnership with foundations across varied accounts. They not only provide us with well-thought through market research, they act as a true partner, providing us with a sounding board to test new ideas and scope out future direction. I would truly recommend the guys to other creative agencies, seeking to expand their portfolio and deliver tangible benefits to clients on the back of evidence based insight.”


“We worked with Eureka! on a fast turnaround NPD study, speaking with a niche target of consumers to assess usage, attitudes and warmth to a new concept. They rapidly got to grips with our category and designed a study focussing on a snacking occasion of particular interest to us. Not only did they meet the challenging deadline we set, they also significantly over-delivered, providing us with additional insight to further help us understand the consumer and support our business case internally.”

Builders Merchants Federation

“With prolonged enforced closures and delays in the materials supply chain it is more important than ever that we understand how our trade customers are coping and adapting as they return to work. Thus, we are supporting Eureka! Research in their unique initiative to understand the changing landscape in Plumbing & Heating.”

Salamander Pumps

“We asked Eureka! to run a large strategic research project that sought in depth insight from three stakeholder groups; tradespeople,  resellers and homeowners. Eureka! have excellent experience of researching this category in the UK and brought this know-how to bear on this important piece of work. Their reports were very in depth and gave a great level of detail and insight. Eureka also provided added value to our SMT presentations by drawing parallels with their wider knowledge of the construction sector. Thoroughly recommended.”


“Eureka! helped us create a unique customer trade segmentation which we are embedding into the heart of Plumbase. The results have also allowed us to share key insights with our suppliers, maintaining our position as sector knowledge holders and industry partners. Eureka! demonstrated to me that they are experts in our field and Dave and Rich are a pleasure to work with. They have years of research and insight experience in our sector, why would you use anyone else?”


“We have worked with Dave and Richard on a number of important strategic and tactical studies and highly recommend them as the experts operating in our sector. Down to earth, easy to work with, they are key partners and an excellent source for understanding more about the wider kitchen and homeware sector. We have undertaken consumer, tradesperson and supplier research through a number of methods; I always recommend Eureka.”


“In a relatively short space of time, I have become aware that Eureka! Research are the ‘go to’ agency for installer and consumer insight in the bathroom sector. We had had no hesitation in commissioning Richard and Dave to undertake a significant business-critical piece of bathroom research. The Bristan team always enjoy working closely with Eureka! and we look forward to continuing this relationship over the coming months and years.”

Parkwood Leisure

“We commissioned Eureka! to obtain better evidence about our current users and those that are using competitor gyms or leisure centres. We were really impressed with what they delivered and the extra bits of insight we weren’t expecting. The results helped shape our key New Year marketing campaign and will be used across the business going forwards.”

Warwick University

“We are currently working with Eureka! to better understand student expectations of university life and the reality of the student experience. This information is a vital step in developing a new communications and engagement strategy for the Student Union going forward. The guys have brought fresh thinking and energy into the process and are now undertaking qualitative research directly with undergraduates and postgraduates.”


“The work provided by Eureka! has been instrumental in furthering the understanding of our consumer. It laid the foundations for our annual category reports and has given us the insight to support several of our decisions over the past 12 months. The results and methodology behind them have also been well received by customers in all channels. Rich and Dave were a pleasure to work with and managed the project effectively for us throughout. We will definitely continue to work with Eureka!”

Eureka! Research

6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU


Pin It on Pinterest