Research around the home
Eureka! Research offers unrivalled experience in gathering insights from professionals and consumers about all parts of the home and gardenResearch around the home
Click on areas of the house to find out how Eureka! Research can help you with your market research
Tradespeople
We have conducted numerous studies examining what makes tradespeople tick. From sole traders to larger contractors, our work includes product preference, consumer interaction, brand loyalty schemes, and which merchants they prefer to buy from.
Clients:
- Plumbase
- Mira
- Geberit
- Supertouch
Heating and energy systems
Eureka! have carried out in depth studies with heating engineers and plumbers examining boilers, pumps, plastic fittings, and much more. We have also been asked to explore emerging areas such as EV charging, and energy/water saving measures.
Clients:
- Polypipe
- McAlpine
- Vaillant
- Salamander Pumps
- Indra
- Cenergist
Kitchen and living
The kitchen is the centre of the modern, family home and subsequently we have undertaken many studies for brands that can be regularly seen in this space.
Clients:
- Franke
- Bristan
- Vado
- Mapei
- McAlpine
- Polypipe
Exterior building products
We help the manufacturers of building products keep a close eye on innovation and what is being specified by their most important housing and construction clients.
Clients:
- Mapei
- Weinerberger
- ERA Security
Painting and decorating
We love talking to DIYers to better understand their motivations, inspiration and the final look they are aiming for. We also regularly carry out research with professional appliers about their trade interior and exterior product needs.
Clients:
- Dulux Trade
- Mapei
Bathroom
We believe that Eureka! are unrivalled in our knowledge of the UK bathroom category this includes studies into sanitaryware, taps, showering, shower/bidet toilets, pumps, and various accessories.
Clients:
- Mira
- Bristan
- Hansgrohe
- Geberit
- Vado
- McAlpine
- Polypipe
- Salamander Pumps
Roofing and renewables
The direction of legislation now means we are more likely to see renewables take a more prominent role in house design. We have also conducted mystery shopping visits at roofing and timber merchants.
Clients:
- Weinerberger
- Cenergist
- Howarth Timber
Moving home
We work with some of the big hitters in house building and master planning. We’re able to truly get to grips with the home buyer journey and smooth out any gripes with customer service.
Clients:
- Taylor Wimpey
- Urban&Civic
- St. Modwen
Research around the home and garden
Most of our research pivots around the in-home experience. So, whether you are a brand seeking homeowner opinion on a new kitchen range, a manufacturer needing to consult with the trade concerning a newly developed roof tile, or a new market entrant exploring renewable energies, we can help you with your key business conundrums.
And we speak with multiple audiences too… homeowners, tenants, tradespeople, installers, specifiers, buyers, architects, etc, whoever is necessary to get you the answers you need. We will guide you through every step of the research process, working together to ensure our deliverables exceed your expectations. Click part of a home below to read more about our expertise in that category (or use our interactive home above to find out more).
Many of our home and garden clients return to us again and again to help inform their critical business decisions, are you ready for your Eureka! moment?
Are you ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and it would be great to hear about your unique business challenges.
Are you ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and it would be great to hear about your unique business challenges.
Eureka! Research
6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU
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Looking for something specific?
Bathrooms | Kitchens | Home improvement | Plumbing and heating | Construction | Merchant | Beer and snacks | Birmingham | Midlands
