Merchant market research

We are your experts in merchant market research

After decades of remaining relatively unchanged, the traditional trade counter environment is under unprecedented pressure. Merchants are having to adapt due to the growth of digital channels, the seemingly unstoppable rise of the Omnichannel formats such as Screwfix and Toolstation, and the blurring line between the trade and retail customer.​

As well as the traditional ‘bricks and mortar’ merchants, we have also worked with businesses who have experimented with new propositions in the trade market (for example a project with Travis Perkins where we evaluated their drive-thru BUILT concept).  

​Whether you are an independent or national merchant brand, building or plumbing & heating focused, now is the time to get in touch. We can help you measure how your trade or retail audience is changing, evaluate your marketing, counter or product offer or independently gauge supplier or staff perceptions of your business.

Who we work with

Below are examples of some of the brands we work with in this sector:

  • Plumbase
  • Selco
  • Travis Perkins
  • Builders Merchants Federation (BMF)

 

  • Plumbase
  • Selco
  • Travis Perkins
  • Builders Merchants Federation (BMF)

We’ve worked with brands and suppliers in the merchant market for many years and struggle to believe there are others with more rounded merchant experience. We have measured brand awareness, undertaken mystery shopping and asked installers what they think of showrooms and display areas.

On behalf of supplier brands we have explored key customer relationships and loyalty schemes.

Get in touch today

We’d love the opportunity to be able to share more information about our experience in the merchant sector. Use the form here to tell us about your business challenges and we will get back to you within 24 hours.

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Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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