Bathrooms market research

Homeowners continue to make significant investment in their homes, with the bathrooms and kitchens being the most popular rooms to make improvements. This is a dynamic market – our data show that around half of all homeowners have either refurbished or are planning on renovating a bathroom, bedroom, kitchen or other domestic space in the next 12 months.

The number of bathrooms in the average UK home is also increasing, with new homeowners opting for more ensuite bathrooms at the expense of a large ‘family’ bathroom. For renovators, the typical family now take 3-6 months to undertake a project, from the Inspiration Stage through to the Installation phase.

We undertake research for tap, showering and sanitaryware brands, as well as broader kitchen, bathroom and bedroom (KBB) brands to help them understand consumer trends, test new product developments and gauge installer preferences. Retailers, trade merchants and retail showrooms also ask us to shine a light on what retail and trade customers are looking for to ensure their ranging and channel propositions are fit for purpose.