Bathrooms market research

We are your experts in bathroom market research
Homeowners continue to make significant investment in their homes, with the bathrooms and kitchens being the most popular rooms to make improvements. This is a dynamic market – our data show that around half of all homeowners have either refurbished or are planning on renovating a bathroom, bedroom, kitchen or other domestic space in the next 12 months.

The number of bathrooms in the average UK home is also increasing, with new homeowners opting for more ensuite bathrooms at the expense of a large ‘family’ bathroom. For renovators, the typical family now take 3-6 months to undertake a project, from the Inspiration Stage through to the Installation phase.

We undertake research for tap, showering and sanitaryware brands, as well as broader kitchen, bathroom and bedroom (KBB) brands to help them understand consumer trends, test new product developments and gauge installer preferences. Retailers, trade merchants and retail showrooms also ask us to shine a light on what retail and trade customers are looking for to ensure their ranging and channel propositions are fit for purpose.

Who we work with

Below are examples of some of the brands we work with in the bathroom sector:

  • Bristan
  • Mira
  • Geberit
  • Hansgrohe
  • Vado
  • Coram Showers
  • Plumbase
  • Polypipe
  • Salamander Pumps
  • Bathroom Manufacturers Association
  • Bristan
  • Mira
  • Geberit
  • Hansgrohe
  • Vado
  • Coram Showers
  • Salamander Pumps
  • Plumbase
  • Polypipe
  • Bathroom Manufacturers Association

Using this unique experience, we have developed bespoke research methodologies that enable us to extract better insight than ‘standard’ research tools. This includes our ‘In the Moment’ tool for following consumers in the middle of a home improvement project, and a range of fresh ways to engage tradespeople and gain in-depth feedback.

Eureka! trade community

We love talking with tradespeople about the products and brands they use. We have built our own growing community of sole traders, contractors, and small businesses who we engage with about stuff that really matters to them.

Get in touch today

We’d love the opportunity to be able to share more information about our experience in the bathroom sectors. Use the form here to tell us about your business challenges and we will get back to you within 24 hours.

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Eureka! Research

6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU

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