Earlier this Summer we were contacted by STS who produce a range of boarding, tiling, waterproofing and adhesive products. They are probably most well known for manufacturing NoMorePly, a fibre cement tile backing system which creates a convenient surface for flooring and tiling installers to work with.
STS commissioned Eureka to undertake New Product Development (NPD) work on their behalf. We produced some very clear recommendations for the leadership team at STS and we were delighted to receive this feedback from Eddie last week:
“We chose Eureka! to help evaluate some new product concepts that we were considering bringing to the UK flooring market. They were able to use their vast experience of dealing with tradespeople and contractors to pull together a robust qualitative research study. Many thanks go to Eureka! for their top-class support with the project and for delivering the focus groups and outputs so swiftly too.”
Eddie Burrowes, Managing Director at STS
We look forward to working with STS again in the future. If you would to hear more about our approach to New Product Development evaluation then click here.
NoMorePly board
