Painting and decorating

The UK homeowner is still obsessed with DIY and so are we! The sector is in a state of flux, with market disruptors challenging the status quo. Some of the traditional ‘giants’ in the DIY industry have been struggling to keep up with evolving consumer tastes and channel behaviour. Combined with the increased confidence of the homeowner to get involved in product purchase, many retailers and brands in the supply chain are understandably seeking greater clarity on the size and dynamics of the home improvement market.

We work with P&D brands to help them understand trade preferences, influences and behaviours. We have worked with Dulux Trade for several years, running a regular, long-standing quantitative brand tracker as well as several qualitative research projects that delved into the professional psyche. We have also undertaken tracking studies on behalf of Sherwin Williams that included quantitative feedback related to their well-known trade brands Purdy, Valspar Trade and Dowsil.

At Eureka! Research we get excited about gathering customer insight across the trade sector, but P&D is a particular favourite. We love to get hands on with professionals, showing and testing new products with them. We find they are an inquisitive bunch, always keen to hear about and delve into the product detail!