Tradespeople in our community
We have been busy building Voice of the Trade our own unique and continually growing community of sole traders, contractors, and small businesses. This carefully curated network allows us to engage directly with verified trade professionals across a wide range of categories, ensuring we hear authentic, experience-led perspectives. We have the flexibility to tap into this group whenever we need, whether for rapid feedback or more in-depth, ongoing quantitative or qualitative research assignments.
Through Voice of the Trade we can directly access:
Plumbers
Painters and decorators
General builders
Electricians
Heating engineers
Renewables installers
Joiners and carpenters
Installers
Bathroom fitters
Multi traders
Landscapers
Plasterers
Quality
In a sector where many database owners might make some optimistic overclaims, we are certainly not saying ours is the largest list in the industry. But we are confident that it is certainly one of the most engaged and we have used it successfully on a range of projects across different categories.
Flexibility
In some instances, we have solely used our trade community to answer a client’s particular challenge, whereas in other studies we mix and partner with other membership and trade bodies in the sector for greater reach. There is certainly no one size fits all approach, we will help you make the most informed decisions for your business need.
Tricks of the trade…
We’ve learned the hard way how challenging it is to get the attention of busy tradespeople. On our journey to becoming the leaders in trade market research in the UK, we have developed our own ‘tricks of the trade’ to keep respondents engaged in a multitude of research assignments.
Competitor benchmarking
This isn’t our first rodeo. We have established some key metrics around brand and wallet so we can measure precisely how your brand ranks against what is ‘normal’ in the building products sector.
Growing every day
Highly active community of UK tradespeople interested in giving their views on stuff that matters to them.
Talk the talk
Our tone of voice means that members of our community are not put off with ‘business speak’ or over-formality.
Highly focused
We are highly selective about the topics and categories that we promote to our Voice of the Trade community.
Helping your business
Here are some of the areas where Voice of the Trade could really help you and your business:
Quick dip quant polling
Got a burning question and just need a rapid view from the trade? Ask us, our quick poll can help.
Rapid fire qual feedback
Need some quick qual feedback prior to designing a quant survey? Need to touch base with a handful of experts to check focus, applicability, etc? We can help pull this together with our unique community of tradespeople.
Deeper depth quant studies
Our bread and butter. Detailed quantitative research with the trades is where we made our name using a variety of ‘gamification’ techniques. We can use our own community and bolster with a partner’s data if required.
In-depth qualitative interviewing
Need focus groups with tradespeople? We can recruit and convene quickly, even the trades are adept with online qual if that’s your preferred option!
Greater brand exposure
After each research task is completed, we can divert tradespeople to your homepage or social feed—increasing the digital exposure of your brand at a point where we have often challenged their thinking about product choice, wants/needs and where they buy. We can provide additional reports on this post-survey activation in terms of click-throughs by key sub-groups.
Proven track record
Don’t just take our word for it—take a look at some of our proven track record with leading brands in the home improvements space, who have directly benefited from Voice of the Trade. These partnerships highlight how our approach delivers tangible insight, stronger decision-making, and real commercial impact, driven by the voices of the people who matter most.
Are you a tradesperson?
If you want a piece of the action, register here on Voice of the Trade for your chance to have a say on new products, tools, and innovations that are relevant to your work. Join a growing community of professionals shaping the future of the industry—and make sure your voice is heard.
Register today
Share your expertise, influence new products, and earn rewards by taking part in quick, relevant surveys.