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Houlton brand review: new research project

by | 17/11/2022

We are delighted to confirm that Eureka! Research has been commissioned by Urban&Civic to carry out interviews amongst people living in Rugby and the surrounding areas.  Urban&Civic are the master planners responsible for delivering this ambitious, multi-stage programme of construction works.

Eureka Research Man Woman F2F Interview

Residents will be consulted during the Winter about their view on the Houlton development and the associated marketing and brand materials.  This package of work follows focus groups with Houlton residents themselves earlier in the Autumn. The project has been extended into Spring 2023 in order to maximise the number of local residents who can take part.

As always, local residents can be assured that the information we collect will be treated in the strictest confidence and will only be used for statistical and research purposes.  Eureka! are a member of the Market Research Society (MRS) and residents are also able to use their freephone verification service on 0800 975 9596 if required.

More information about our general approach to high quality face-to-face interviewing can be seen here.

Eureka! Research

6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU


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