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Trends and research in the snacking category


We’ve quickly built up a reputation for understanding the fast-moving snacking category at Eureka! One thing that isn’t changing rapidly is the British consumer’s continuing appetite for the category overall. Consumer preference for convenience and indulgence appear to outweigh other trends around healthy eating and natural ingredients.

Latest data from our exclusive poll shows that two-thirds of consumers purchase standard crisps and chocolate. The next most popular product types are savoury biscuits, confectionery and nuts (all around 50%). Other lines in the category account for between 17% and 39% of responses amongst shoppers, including fast emerging products such as vegetable crisps (17%) and RTE popcorn (32%).

We’ll be releasing detailed analysis of the UK snacking category in the New Year, including a commentary on average spend, regularity of purchase and consumer types. See our Reports section for more information.

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