Case study: St Basils

Understanding the nature of charitable giving in the Midlands

Online surveys

The challenge

St Basils is a Midlands based charity that works with young people to enable them to find and keep a home, grow their confidence, develop their skills, increase opportunities and prevent homelessness. They are particularly well known regionally for their annual Big SleepOut events. St Basils were seeking a research partner to understand more about the motivations and perceptions of charitably-minded people in the local area. Additionally, awareness and perceptions around the brand were important to feed directly into future strategic planning.

The solution

We devised a two-phase study in tandem with St Basils to deliver on their stated objectives. Having developed a comprehensive plan, online surveys were used, the first targeting charitably-minded consumers in the Midlands area, and the second aimed directly at the client’s own database of supporters. This allowed us to explore the brand from two perspectives: those who already have a relationship with the charity and also prospective donors who may not have as much knowledge about the organisation. This two-pronged approach to online research is not uncommon to us and, in total, provides a robust final dataset where we can compare and contrast the motivations and behaviours of different stakeholders.

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We commissioned Eureka! to deliver research to feed into our future strategic planning. From initial conversations, planning, design to delivery of results, the whole process was exemplary, and it was a real pleasure to work with them. What really stood out was the time they took to really understand our brand, and this was reflected in the overall quality of their work. Professional from start to finish, we highly recommend their services.

Barrie Hodge | Head of Fundraising and Communications

We commissioned Eureka! to deliver research to feed into our future strategic planning. From initial conversations, planning, design to delivery of results, the whole process was exemplary, and it was a real pleasure to work with them. What really stood out was the time they took to really understand our brand, and this was reflected in the overall quality of their work. Professional from start to finish, we highly recommend their services.

Barrie Hodge | Head of Fundraising and Communications

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Either get in touch with us below or have a further browse of our website to discover how we can solve your business conundrums.

We’d love to bounce some ideas around with you

Either get in touch with us below or have a further browse or have a further browse of our website to discover how we can solve your business conundrums.

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