Case study: The Racing Foundation
Research and strategy development in the sports sector
The challenge
Like many parts of the sports sector, horseracing has had an incredibly challenging 12 months. Training yards, studs, racecourses and education settings have all learned to adapt to the COVID health crisis, the suspension of racing and the consequential loss of revenue. New protocols are in place at racecourses to safeguard health and safety of attendees under the resumption of racing.
It is against this challenging backdrop that we have again supported the Racing Foundation to evaluate its progress and also gather stakeholder opinion about how the Foundation can continue to align its activities with the strategic needs of the sector going forward.
The solution
Through 2020, a combination of quantitative and qualitative evidence was collected with two audiences: (1) Charities and beneficiaries of grant funding operating in the UK racing sector (2) Discussions with key senior stakeholders in the sector, including the British Horseracing Authority.
By combining the insights from both streams of research, Eureka! made a series of strategic recommendations to the Board of Trustees. This work is helping to inform the development of a new strategy for the Foundation, setting out their pathway for the next three years.
We have relied on the insight and expertise of Eureka! to enable us to fully understand and respond to our stakeholders views now for a number of years. They provide an essential resource in ensuring we remain engaged and informed.
They work flexibly to ensure we get timely and accurate feedback and they present it in an engaging and constructive way. I am sure we are a better organisation by being open to feedback and we are better placed to respond to that feedback by using the skills and expertise of Eureka!
Rob Hezel | Chief Executive
We have relied on the insight and expertise of Eureka! to enable us to fully understand and respond to our stakeholders views now for a number of years. They provide an essential resource in ensuring we remain engaged and informed.
They work flexibly to ensure we get timely and accurate feedback and they present it in an engaging and constructive way. I am sure we are a better organisation by being open to feedback and we are better placed to respond to that feedback by using the skills and expertise of Eureka!
Rob Hezel | Chief Executive
Resources
Report
Racing Foundation New Strategy (published March 2021)
Report
Racing Foundation Previous Strategy 2018-20
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