Eureka! Research
Illuminating market research
Illuminating market research

Helping you shine a light on your customers and potential customers to understand their behaviour, needs and how best to connect with them

Building your brand
Building your brand

Understanding how customers, stakeholders and the wider market perceive your brand to ensure you stay relevant and ahead of the competition

Best tools for the job
Best tools for the job

We use a range of traditional and more innovative research techniques to design a tailored approach to meet your business needs

We are the trade experts
We are the trade experts

See why we are the experts in trade, construction and home improvements

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Eureka! Research Light Bulb

Market research you can rely on

We are a market research agency based in the heart of the country, working with clients locally, nationally and internationally. Keeping the industry jargon to a minimum, we guide you through every step of your research journey. Whether assessing your brand or product or delving deeply into your current or target market, we have the skills and knowledge to be your favourite research partner.

On this page you can delve into our experience, the tools we use, and see how new and longstanding clients rate us; we think you’ll be impressed. You can also get your hands on completely free research reports at the bottom of the page. Thanks for stopping by, we look forward to hearing from you.

Focus groups

Customer segmentation

Online surveys

Telephone surveys

Ethnography

In-depth interviewing

Mystery shopping

Face to face interviewing

Taylor Wimpey

Research for a major home builder with customers and non-customers about buying intentions and channel preference.

Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Taylor Wimpey

An innovative and detailed exploration of businesses in the plumbing and heating sector to understand their habits and motivations.

Marston’s

A comprehensive yearly exploration of consumer habits in the on and off trade to drive insight for sector leading category reports.

Plumbase

Quantitative and qualitative research to develop detailed customer segmentations to drive targeted business engagement.

Salamander Pumps

"We asked Eureka! to run a large strategic research project that sought in depth insight from three stakeholder groups; tradespeople, resellers and homeowners. Eureka! have excellent experience of researching this category in the UK and brought this know-how to bear on this important piece of work. Their reports were very in depth and gave a great level of detail and insight. Eureka also provided added value to our SMT presentations by drawing parallels with their wider knowledge of the...

Mira

After seeing some of their own research into the Trade we spoke to Eureka! about a wide ranging research project. We found them knowledgeable, engaging, easy to work with and they interpreted our brief very insightfully. The methodology was a nice mix of the traditional coupled with an innovative twist which delivered results beyond our expectations that Eureka! interspersed with their own knowledge reinforcing the credibility of the research and adding depth to data. It was great working with...

BMF

"With prolonged enforced closures and delays in the materials supply chain it is more important than ever that we understand how our trade customers are coping and adapting as they return to work. Thus, we are supporting Eureka! Research in their unique initiative to understand the changing landscape in Plumbing & Heating."

Polypipe

"Incredibly straightforward to deal with, they have a real a no nonsense approach to scoping out and delivering projects, usually on very tight deadlines! The in depth knowledge of our industry has led to Eureka supporting us with insight into new product developments, detailed customer segmentation & profiling and potential new market opportunities. I believe the work we have done together has proved invaluable in helping us move our business forward and delivered bottom line growth."

Bristan

"In a relatively short space of time, I have become aware that Eureka! Research are the ‘go to’ agency for installer and consumer insight in the bathroom sector. We had had no hesitation in commissioning Richard and Dave to undertake a significant business-critical piece of bathroom research. The Bristan team always enjoy working closely with Eureka! and we look forward to continuing this relationship over the coming months and years."

Marston’s

"The work provided by Eureka! has been instrumental in furthering the understanding of our consumer. It laid the foundations for our annual category reports and has given us the insight to support several of our decisions over the past 12 months. The results and methodology behind them have also been well received by customers in all channels. Rich and Dave were a pleasure to work with and managed the project effectively for us throughout. We will definitely continue to work with Eureka!"

St Basils

"We commissioned Eureka to deliver research to feed into our future strategic planning. From initial conversations, planning, design to delivery of results, the whole process was exemplary, and it was a real pleasure to work with them. What really stood out was the time they took to really understand our brand, and this was reflected in the overall quality of their work. Professional from start to finish, we highly recommend their services."

Rock Kitchen Harris

"We’ve worked with Eureka! since their inception and have developed a strong strategic partnership with foundations across varied accounts. They not only provide us with well-thought through market research, they act as a true partner, providing us with a sounding board to test new ideas and scope out future direction. I would truly recommend the guys to other creative agencies, seeking to expand their portfolio and deliver tangible benefits to clients on the back of evidence based insight."

Hansgrohe

"Eureka! have a fantastic reputation in the bathroom sector and have recently helped us pull together a series of focus groups. They carefully targeted the people we wanted to engage with and gleaned insights that are helping us pave the way forward for our brand."

CIPHE

"Dave and Richard are both extremely well attuned to the UK plumbing and heating industry. It was through their contacts and personalities that a wide range of stakeholders, with occasionally competing aims, was able to come together very quickly in order to support an in-depth look of the impact of Covid-19 on the sector. Their strategic approach to the task and their enthusiasm for it mean I wouldn’t hesitate to recommend them and I look forward to working with them again in the future."

Competitor analysis

NPD

U

Brand Research

w

Customer Satisfaction

Customer Journey

Ad Evaluation

Dulux Trade

"We asked Eureka! to collect the views of professional painters and decorators in a new approach to tracking our campaign performance in the UK market. Working in collaboration with our comms agency, Democracy, we were impressed with how they have got to grips with our trade market so quickly and the research debrief was full of insightful nuggets that we could use to inform marketing plans for the coming year."

Plumbase

"Eureka! helped us create a unique customer trade segmentation which we are embedding into the heart of Plumbase. The results have also allowed us to share key insights with our suppliers, maintaining our position as sector knowledge holders and industry partners. Eureka! demonstrated to me that they are experts in our field and Dave and Rich are a pleasure to work with. They have years of research and insight experience in our sector, why would you use anyone else?"

Salamander Pumps

"We asked Eureka! to run a large strategic research project that sought in depth insight from three stakeholder groups; tradespeople, resellers and homeowners. Eureka! have excellent experience of researching this category in the UK and brought this know-how to bear on this important piece of work. Their reports were very in depth and gave a great level of detail and insight. Eureka also provided added value to our SMT presentations by drawing parallels with their wider knowledge of the...

Rock Kitchen Harris

"We’ve worked with Eureka! since their inception and have developed a strong strategic partnership with foundations across varied accounts. They not only provide us with well-thought through market research, they act as a true partner, providing us with a sounding board to test new ideas and scope out future direction. I would truly recommend the guys to other creative agencies, seeking to expand their portfolio and deliver tangible benefits to clients on the back of evidence based insight."

Parkwood Leisure

"We commissioned Eureka! to obtain better evidence about our current users and those that are using competitor gyms or leisure centres. We were really impressed with what they delivered and the extra bits of insight we weren’t expecting. The results helped shape our key New Year marketing campaign and will be used across the business going forwards."

Polypipe

"We have used other market research companies in the past but having used Eureka for the first time in the middle of 2020 we won’t now be using anyone else. The level of quality and expertise was very impressive. Eureka have great experience working with plumbers and this really showed in the sessions and in the pre-planning meetings. Without question I would recommend Eureka who we will be strengthening our partnership with over the coming months and years."

BMF

"With prolonged enforced closures and delays in the materials supply chain it is more important than ever that we understand how our trade customers are coping and adapting as they return to work. Thus, we are supporting Eureka! Research in their unique initiative to understand the changing landscape in Plumbing & Heating."

Marston’s

"The work provided by Eureka! has been instrumental in furthering the understanding of our consumer. It laid the foundations for our annual category reports and has given us the insight to support several of our decisions over the past 12 months. The results and methodology behind them have also been well received by customers in all channels. Rich and Dave were a pleasure to work with and managed the project effectively for us throughout. We will definitely continue to work with Eureka!"

Racing Foundation

"Eureka provide an essential resource in ensuring we remain engaged and informed. They work flexibly to ensure we get timely and accurate feedback and they present it in an engaging and constructive way. I am sure we are a better organisation by being open to feedback and we are better placed to respond to that feedback by using the skills and expertise of Eureka."

Taylor Wimpey

"We conducted customer research on environment with Eureka. Their approach was detailed and thorough, the data presentation clear and creative, and the service responsive. The resulting analysis was insightful and will support both our environment strategy and our customer communications."
New Wienerberger research project

New Wienerberger research project

We are delighted to confirm that Eureka have been commissioned to undertake an exciting new market research study for the UK team at Wienerberger. Working closely in collaboration with our partners at WAA, the study will delve specifically into the manufactured extruded brick slips category. As...

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Market sizing techniques – the good, the bad and the ugly

Market sizing techniques – the good, the bad and the ugly

With so much uncertainty in the economy currently and further disruption no doubt in the outlook for 2022 too, many of our clients have been asking us to measure the size and trajectory of their target markets. This is where market sizing comes in. Using a variety of secondary market research...

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Mental Health and current work realities for tradespeople

Mental Health and current work realities for tradespeople

Consumer demand for home improvements has sky-rocketed since the pandemic. Our latest report, published in November 2021, seeks to quantify the extent to which tradespeople are struggling to meet these unprecedented levels of household demand. Access the report directly here. Survey findings...

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Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free of charge to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.

Free research reports

We undertake our own research in the categories we are most passionate about and make this available here, completely free to download! We don’t hide anything behind a paywall or require you to enter all your personal details to get your hands on our reports. Please have a browse and get in touch if something particularly resonates with you or would like to delve into a specific subject in more detail.

Eureka! Research

The Mill | Radford Road | Alvechurch | Worcestershire | B48 7LD

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