Eureka! Research
Illuminating market research
Illuminating market research

Create better connections with your customers, build your competitive advantage, and deliver business growth

Research around the home
Experts in home improvements

Supercharge your product development, marketing plans, and business strategy

Supercharge your business with research and insight

We’re a market research agency delivering illuminating insights that create impact. Helping you navigate your research journey to uncover those ‘Eureka!’ moments that will create better connections with your customers, build your competitive advantage, and deliver business growth.

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Home improvements

We have experience across a host of sectors, but our speciality is home interest. In the last 8 years, we’ve partnered with clients including Taylor Wimpey, Dulux Trade, Geberit, Polypipe and Mira Showers, to provide actionable insight to drive product, marketing, and project plans. We even have our own community of tradespeople who we can call on for quick polls and focus groups, and we regularly publish our own free research reports on the sector, which you can download on our website.

Focused approach

Every project is managed by our founders, Dave Ruston and Richard Mace, meaning you get director-level care and attention, and the benefit of over 50 years’ combined experience in market research.

Supercharge your business with research and insight

We’re a market research agency delivering illuminating insights that create impact. Helping you navigate your research journey to uncover those ‘Eureka!’ moments that will create better connections with your customers, build your competitive advantage, and deliver business growth.

Actionable insight

We have experience across a host of sectors, but our speciality is home interest. In the last 8 years, we’ve partnered with clients including Taylor Wimpey, Dulux Trade, Geberit, Polypipe and Mira Showers, to provide actionable insight to drive product, marketing, and project plans. We even have our own community of tradespeople who we can call on for quick polls and focus groups, and we regularly publish our own free research reports on the sector, which you can download on our website.

Focused approach

Every project is managed by our founders, Dave Ruston and Richard Mace, meaning you get director-level care and attention, and the benefit of over 50 years’ combined experience in market research.

Free research reports

We undertake pro bono research in the categories we are most passionate about and make this available here, completely free of charge! We allow our users to access without such hindrances but with the simple request that you get in touch if the findings resonate with you or that it might influence your own plans for market research in the future.

Our work

We love research assignments that have a clear and tangible business objective. Here we have pulled together some recent case studies which demonstrate how market research can supercharge a brand strategy and the improve the bottom line.

Testimonials

Don’t just take our word for it, read what our clients have to say. And we haven’t just picked the best ones. Here is the feedback we have received from recent clients across the sectors we specialise in.

Viridian

“Working with the Eureka team has been a breath of fresh air.”

Taylor Wimpey

“We couldn’t have asked for a better outcome and found Eureka a pleasure to work with.”

Marston’s

“Eureka! were a pleasure to work with and managed the project effectively for us throughout.”

Mira Showers

“Eureka! interspersed with their own knowledge reinforcing the credibility of the research and adding depth to data.”

Tyrrells

“Not only did they meet the challenging deadline we set, they also significantly over-delivered.”

McAlpine

“Eureka! Research proved to me that they are experts in the plumbing sector, we highly recommend them.”

Black Country Chambers of Commerce

“Straight talkers without any of the usual jargon, these guys are very easy to do business with”

Eureka! trade community

We love talking with tradespeople about the products and brands they use. We have built our own growing community of sole traders, contractors, and small businesses who we engage with about stuff that really matters to them.

Eureka! Research

6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU

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