• Richard

Special offer during InstallerFESTIVAL

Today we are excited to see the launch of InstallerFESTIVAL - the sector obviously can't be together in the conventional sense so, over the next fortnight, installers and manufacturers are coming together online for a series of product launches, business support clinics, competitions and other great content.

The Festival runs between 11th - 22nd May and, during this time, Eureka! are delighted to offer an exclusive research offer to brands who sign up to the virtual online programme. If you work in a marketing or product development role then this is a fantastic opportunity for you to get some bespoke market research for your brand at a heavily discounted rate.

The Festival offer includes an online focus group with installers at a time and date convenient for you to watch. This limited-time offer is just £1,500 + VAT. To secure your special offer, simply follow our two simple steps:

1. If you haven't already, register for your free Festival tickets here

2. Then email us at hello@eurekaresearch.co.uk with the header 'FestivalOfferMay' and your preferred contact details

It's as simple as that. We will then get in contact with you to discuss how to set up your focus group in a way that will have maximum impact and benefit for your business. The special rate is valid until end of October 2020 but you must register your interest before the end of the Festival (midnight Friday 22nd May).

As an independent market research agency specialising in providing insight in the construction and home improvement space, Eureka! are uniquely positioned to conduct online focus groups with installers, plumbers or heating engineers. This research methodology would be a fantastic way to either:

  • Test a new product (prototype or concept) with a randomly selected group of installers;

  • Understand perceptions of your current product range and identify any barriers to purchase or installation niggles;

  • Get to grips with the adaptions installers are making in the light of COVID-19 and what some of the new opportunities may be during and post recovery;

  • Gain detailed feedback on your marketing collateral or Point of Sale material;

  • Hear what tradespeople say about your brand, your customer service and whether they would recommend you to peers or homeowners.

Eligibility for Special Festival Rate and other T&Cs:

1. Expressions of interest to be emailed to Eureka! by midnight Friday 22nd May 2020

2. Participants must be employees of manufacturers, merchants or distributors in the plumbing & heating sector or wider construction sector

3. New customers only

4. Standard package includes one focus group, online platform, 60 mins duration, 6-8 recruited installers, short summary report with recommendations, online debrief meeting

5. Additional groups can be commissioned, price on request

6. More detailed recruitment criteria are also possible (e.g. work specialisms or geography) but additional fees may apply

7. UK market only

8. Eureka will invoice you at end of May 2020 (30 day payment terms) and the service can be used no later than 31st October 2020

#coronavirus #NPD #heating #digital #lockdown #shower #kitchen #brand #focusgroups #discount

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