• Richard Mace

2020, you were hard to love

As Eureka! approaches its 4th birthday, we can reflect upon a 2020 that nobody could have predicted. At the start of 2020 businesses were already under some degree of pressure due to the fallout from Brexit, who could have imagined how a virus spreading through Asia could have such a catastrophic effect on business here in the UK?

The first UK lockdown was a tough one for many small businesses. With clients themselves under pressure and furloughing staff in their droves, market research was not at the forefront of decision makers minds. Like many, throughout the UK, we did our own sizeable pivot, and undertook ground-breaking research in our specialist sector.

Widely praised by stakeholders, downloaded in the hundreds or thousands, shared online by decision makers, we produced two epic pieces of research delving into the impact of Covid-19 on the Plumbing and Heating sector. These can be viewed on our website. These helped us widen our reach and included presentations to BEIS, the CLC (construction leadership council) at the BMF P&H Forum and form the evidence base for a recent carbon monoxide public health campaign.

As we started to return to some sort of normality during the summer, we found ourselves busily working with old and new clients on some exciting projects. Taylor Wimpey became a key client, and we delivered some insightful research to help take the business forward at this challenging time.

We also undertook studies in one of our specialist sectors, working with plumbers on some ground-breaking new product development and delving into top end bathrooms in a mystery shopping programme that really was unique! It is certainly the first time that we have undertaken shopper research where we had to wear face coverings, speak to staff behind screens, and sanitise our hands-on entry – hopefully it will be the last!

As government restrictions got tighter in the Autumn, we began another partnership with a new client, BHSF, a local not-for-profit health and wellbeing provider with a proud history of making healthcare accessible to working people. Look out for more on this in the future.

So, as 2020 comes towards a close, what will the new year hold for us?

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