Ale and lager market research
We’ve once again worked closely with Marston's in the development of their excellent on and off trade research reports for 2019.
Marston’s again commissioned Eureka! to interview 2,000 Ale drinkers and 2,000 Lager drinkers as part of their annual report, which is always keenly anticipated by stakeholders across the trade. Both surveys sampled the entirety of Great Britain to ensure all alcohol drinkers are covered as ale and lager distribution can be variable.
Our data are then uniquely fused with CGA sales data, Kantar Worldpanel and Alcovision to create a holistic picture of the market.
The full Marston's On-Trade Category Report can be viewed here
In the meantime, read more in-depth Eureka analysis of the Lager market via our recent report on the topic.