• Richard

Hand cooked and premium crisps research


What better than a good pint with a packet of your favourite crisps? We recently undertook new research with UK consumers about their snacking behaviours, their favourite brands and how much they spend in a typical month - both in and out of the home.

Our exclusive national snacking survey, completed by 2,500 UK adults, reveals interesting findings for the Hand Cooked Crisp Category in particular. Crisps are often on the receiving end of bad publicity, with high fat content and little nutritional benefit; so what did our audience have to say about this burgeoning category? Download our completely free report here!

Our exclusive report outlines some key category insights into consumer spend, brand awareness and brand advocacy. This is just a snapshot of the wealth of snacking data we obtained in our own investigation into the sector. Get in touch if you want to hear more, or if you have any specific questions about your favourite brands!

To see the full range of free-to-access Eureka! Reports click here.

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