Market sizing techniques

Market sizing techniques

With so much uncertainty in the economy currently and further disruption no doubt in the outlook for 2022 too, many of our clients have been asking us to measure the size and trajectory of their target markets. This is where market sizing comes in. Using a variety of...
Mental Health for tradespeople

Mental Health for tradespeople

Consumer demand for home improvements has sky-rocketed since the pandemic.  Our latest report, published in November 2021, seeks to quantify the extent to which tradespeople are struggling to meet these unprecedented levels of household demand.  Access the report...
Huge shift emerging in leisure time plans

Huge shift emerging in leisure time plans

Public Health guidelines in the light of the COVID-19 crisis are leading to unprecedented changes in how households go about their lives in uncertain and worrying times. Although many of the headlines over the weekend were about people not sufficiently following...
Changing dynamics in home improvement sector

Changing dynamics in home improvement sector

The home improvement sector has known for some time that homeowners are growing more confident to buy a range of plumbing and heating products. A new data tool from Eureka! now helps shed new light on this growing trend and what it might mean for the sector in the...
Glassware and consumer experimentation in alcohol

Glassware and consumer experimentation in alcohol

We’ve known for some time that the type of glass that beer, lager or cider is presented in is a huge part of the experience for the UK drinker. This theme has been further highlighted in this year’s fantastic Marston’s On Trade report which examines ‘Experience’ as a...