Our areas of expertise
Explore the markets and regions where our expertise truly comes into its own. From bathrooms and home improvements to construction, merchants, and regional insight across Birmingham and the Midlands, these pages highlight the sectors we know best—allowing us to deliver targeted, experience-led research that makes a real difference to our clients’ decisions.
Bathrooms
Homeowners are continuing to invest heavily in home improvements—particularly kitchens and bathrooms—driving a dynamic market in which brands and retailers increasingly rely on our research to understand changing consumer needs and renovation behaviours... read more
Painting and decorating
The UK homeowner is still obsessed with DIY and so are we! The sector is in a state of flux, with market disruptors challenging the status quo. Some of the traditional ‘giants’ in the DIY industry have been struggling to keep up with evolving consumer tastes and channel behaviour... read more
Home improvements
The UK home improvement market is rapidly evolving, and we help brands, retailers, and trade professionals understand changing consumer behaviours and industry dynamics... read more
Plumbing and heating
If you want the most reliable, real‑time insight into the plumbing and heating market from an installer’s perspective, you’re in the right place... read more
Construction
It’s a pivotal moment for UK construction and house building, and we help the industry make sense of shifting market pressures, future uncertainties, and evolving expectations across the entire supply chain... read more
Merchants
The traditional trade counter is facing unprecedented pressure as digital channels, omnichannel formats, and evolving customer expectations reshape how merchants must operate... read more