Buildings and Construction Market Research
As with many sectors, it’s an interesting time for construction and the UK house building sector with many experts unsure as to what the future really holds concerning house building, property prices and the impact of leaving the EU.
The housing shortage is given plenty of airtime and its widely recognised that around a quarter of a million new homes are required to be built each year to address our chronic housing shortage, but with current rates lagging well behind this, and demand continuing to outstrip supply, what are the implications and what do suppliers and UK house builders need to know for 2019 and beyond? And what about the repercussions for those brands and suppliers feeding into the market, the tradespeople, plumbers, electricians, heating suppliers, flooring suppliers etc?
Regardless of the supply chain, the researchers at Eureka! get excited about gathering customer and stakeholder expectations and innovation in pretty much any construction related sector. We work with brands and suppliers to better understand the market and its customers and suppliers.
We keep our finger on the pulse and you will regularly see us at construction industry shows and events keeping up with the latest trends and new product launches.
Eureka's experience in buildings and construction market research
We've worked with brands and suppliers in the construction sector for many years and struggle to believe there are others with more rounded experience.
We have market tested a wide variety of products from small plumbing connections to large agricultural machinery. A common strand to these studies is usability and price acceptability. We have also conducted employer and stakeholder studies examining skills and workforce in the construction sector.
Due to our strong credibility in the construction sector, corporate acquisition teams ask us to undertake market feasibility and mystery shopping assignments. This business critical work can form part of M&A due diligence activity.
Our construction market research techniques include:
Online surveys and consultations
Face to face for more detailed stakeholder interviews
Focus groups - face to face and online or virtual
Self completion methods, including SMS, POS, self-serve terminals
Ethnographic in-depth research
Snapshots of buildings and construction market research
Free research reports in construction market research
What do our buildings and construction clients say about us?
"Eureka! has partnered on numerous projects across the business which have not only provided valuable insight, but also asked some pretty searching questions of our strategy and direction of travel. Incredibly straightforward to deal with, they have a real a no nonsense approach to scoping out and delivering projects, usually on very tight deadlines! The in depth knowledge of our industry has led to Eureka supporting us with insight into new product developments, detailed customer segmentation & profiling and potential new market opportunities. I believe the work we have done together has proved invaluable in helping us move our business forward and delivered bottom line growth as a result."
“We know from first-hand experience how difficult it is to get groups of tradespeople together so it was a thoroughly refreshing experience to have Eureka! do this on our behalf in such an expedient way. They have the skills and trade ‘know-how’ to deliver the sessions in a way that puts the tradesperson immediately at ease – which maximises the time to collect invaluable insights, particularly at the product development stage. We certainly hope to be using Eureka! again in the future”