Buildings and Construction   Market Research

As with many sectors, it’s an interesting time for construction and the UK house building sector with many experts unsure as to what the future really holds concerning house building, property prices and the impact of leaving the EU.

The housing shortage is given plenty of airtime and its widely recognised that around a quarter of a million new homes are required to be built each year to address our chronic housing shortage, but with current rates lagging well behind this, and demand continuing to outstrip supply, what are the implications and what do  suppliers and UK house builders need to know for 2019 and beyond? And what about the repercussions for those brands and suppliers feeding into the market, the tradespeople, plumbers, electricians, heating suppliers, flooring suppliers etc?

Regardless of the supply chain, the researchers at Eureka! get excited about gathering customer and stakeholder expectations and innovation in pretty much any construction related sector.   We work with brands and suppliers to better understand the market and its customers and suppliers.

We keep our finger on the pulse and you will regularly see us at  construction industry shows and events keeping up with the latest trends and new product launches.

Home builders market research
Home builders market research

What do potential homeowners value most in the purchase experience? How effective is your showhome offer? What depth of reach does your marketing collateral extend to?

Research into new home purchasing
Research into new home purchasing

What do potential homeowners value most in the purchase experience? How effective is your showhome offer? What depth of reach does your marketing collateral extend to?


Eureka's  experience in buildings and construction market research

We've worked with brands and suppliers in the construction  sector for many years and struggle to believe there are others with more rounded experience.

We have market tested a wide variety of products from small plumbing connections  to large agricultural machinery. A common strand to these studies is  usability and price acceptability.  We have also conducted employer and stakeholder studies examining skills and workforce in the construction sector.


Due to our strong credibility in the construction sector, corporate acquisition teams ask us to undertake market feasibility and mystery shopping assignments.  This business critical work can form part of M&A due diligence activity. 

Our  construction market research techniques include:

  • Online surveys and consultations

  • Telephone interviewing 

  • Face to face for more detailed stakeholder interviews

  • Focus groups   -   face to face and online or virtual 

  • Self completion  methods, including SMS, POS, self-serve terminals

  • Ethnographic   in-depth research

  • Mystery  shopping

Snapshots    of buildings and construction    market research

1. Specification professionals in construction supply chain

Depth interviews with supply chain decision makers

Last year, the Marketing Team at Polypipe Building Services, previously known as   Polypipe Terrain,   asked us to conduct research into how professionals in commercial drainage specification roles use information and media channels in their jobs.

The best way to get a detailed picture of real-life behaviour was to set up a programme of qualitative in-depth interviews.  Notoriously a challenging group to engage, we set up    depth interviews with Senior Consultant PH Engineers, M&E Contractors and Main Contractors.  This gave us a wide range of perspectives from across the UK supply chain. 


The results of this research are now helping guide the team at Polypipe review their website content and shape how technical data is best made available in a customer-friendly way during the Specification process.  A new ‘Technical Hub’ that customers can visit will be made available in coming months in 2019.

Find out more here.

2. Reviewing the market and expectations regarding workwear

Series of focus groups with trades to assess the current workwear market and review potential NPD

We ran a series of qualitative sessions with a range of tradespeople (e.g. builders, electricians, joiners, roofers, etc) to assess  usage and attitudes to workwear generally and to review the products that are currently on the market.

After an extensive review of competitors within each category we widened the scope to review a series of potential new entrants to the market within each category. Our client gained valuable insight on the market, competitors an d their own products allowing them to  further refine and develop prior to release to market.


Free research reports in construction market research

Tradesperson report cover.jpg

Homeowners need trusted tradespeople for a wide range of maintenance and improvement jobs.


Our latest exclusive report highlights the way that homeowners find installers, plumbers and electricians is changing before our eyes.

Download the FREE  report here!

Smart Technology - Eureka Moments - V2.j

Eureka! Research has conducted an exclusive survey with nearly 1,000 UK homeowners to better understand consumer sentiment to smart tech and where they would turn for advice about installation. 


Download our FREE report here

Online boiler purchasing - Eureka Moment

Purchasing and installing a new boiler is a large and significant expense for households.


The growth of new online purchasing platforms, such as BOXT, represent a significant disrupter to the traditional route to market, allowing consumers to select, order and arrange installation themselves.

Read our exclusive FREE report 

What do our  buildings and construction   clients say about  us?


"Eureka! has partnered on numerous projects across the business which have not only provided valuable insight, but also asked some pretty searching questions of our strategy and direction of travel.  Incredibly straightforward to deal with, they have a real a no nonsense approach to scoping out and delivering projects, usually on very tight deadlines!  The in depth knowledge of our industry has led to Eureka supporting us with insight into new product developments, detailed customer segmentation & profiling and potential new market opportunities.   I believe the work we have done together has proved invaluable in helping us move our business forward and delivered bottom line growth as a result."

Salamander Pumps

“We know from first-hand experience how difficult it is to get groups of tradespeople together so it was a thoroughly refreshing experience to have Eureka! do this on our behalf in such an expedient way. They have the skills and trade ‘know-how’ to deliver the sessions in a way that puts the tradesperson immediately at ease – which maximises the time to collect invaluable insights, particularly at the product development stage.  We certainly hope to be using Eureka! again in the future”

Tell us what's  on your mind and we'll do our absolute best to help

0121 679 5465


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