Indra

INDRA Renewable Technologies is one of the fastest-growing EV charger companies in the UK, manufacturing and installing smart chargers for commercial locations & home charging. Highly regarded for their reliability and ability to seamlessly integrate with smart homes, Indra were attracted to us due to our extensive work around the home and our technical proficiency in complementary categories.

The business approached Eureka! to undertake qualitative research to feed into the designs of their latest generation of EV chargers. The research was to interrogate both current and potential EV users and deliver clear findings to allow the client to confidently move forward into the next stage of design and development.

As well as the core product feedback, the sessions were also designed to feedback wider insights in the category to deliver maximum value for their investment.

A hands-on qualitative experience with consumers in two locations and encompassing EV owners and EV considerers. Attendees were screened prior to the sessions to ensure they matched with our target audience definition and additionally completed a creative warm-up homework task in advance to bring them up to speed with the topic.

The sessions were held at informal venues where consumers feel more at home and the client could observe discreetly. Sessions demonstrated both INDRA and competitor products and were engaging and interactive, deploying a variety of qualitative techniques which allowed us to gain informed feedback on the products/ concepts being considered. As well as deep qualitative feedback, by investing in four focus groups, we were also able to deliver some light touch quantitative scoring results from attendees. The practical feedback will now allow the team to further refine designs in the NPD process.