Homeowners need trusted tradespeople for a wide range of maintenance and improvement jobs. Our latest exclusive report highlights that the way homeowners find installers, plumbers and electricians is changing before our eyes. Download the completely FREE 20-page Eureka! report here.
Our findings underline that, although the number of options available to homeowners has never been greater, installers should keep in mind that word of mouth is still the most critical path for finding a trade.
Online trade directories, such as Checkatrade and Rated People are also an established route to market – these services have a significant reach, we estimate around 4.8 million homeowners would currently use free-to-access online trade listings if they needed a tradesperson. This could all be about to change with an interesting new option being made available to homeowners.
Companies such as Amazon and John Lewis have recently launched new services that gives consumers access to a pool of vetted tradespeople and service providers. Our results indicate that homeowners are warm to eRetailer brands entering this space – 1 in 10 would pay for such as service today if needed and around one in five homeowners are particularly receptive to this proposition going forward. The lucrative higher earning segment appear to be most likely to trial such a service.
As the digital space evolves, and brands more typically associated with general ecommerce enter the home services category, will the free-to-access services suffer as a consequence? Or will the whole digital category increase in size in the medium term?
Learn more about this rapidly changing category by downloading our completely free report here or click here to see our full library of free-to-access reports on disruptive categorises.