This Spring we will be launching an ambitious study with installers and plumbers on behalf of leading industry supplier Polypipe. With competition in the sector so fierce, we will be getting to the bottom of why installers choose certain stockists and whether purchase habits are changing.
We anticipate delivering one of the biggest and most in-depth studies ever undertaken with this audience in the UK.
Discussing this exciting project, the Head of Marketing at Polypipe said "I've been working in the field for 15 years and during that time I haven't come across a research agency who know more about this supply chain than the guys at Eureka! This work is strategically vital to the future direction of our Building Products business stream so it was a no-brainer to ask Richard and Dave to look at the problem for us."