The Racing Foundation was established in 2012 and uses the net proceeds from the government’s sale of the Tote to support charitable purposes associated with the horseracing sector. Much good work has been done to establish the Foundation within the industry over the past 5 years and there is now a need to review its strategy and define the next stage of its evolution.
Eureka! have been commissioned to conduct stakeholder interviews with a wide range of charities across the sector. These discussions will reflect on the successes of the last five years and also explore how the Foundation can meet some of the challenges facing the industry in the years ahead.
The Chief Executive of the Racing Foundation comments “I needed top-quality researchers who have pedigree in collecting impartial stakeholder insight and converting this into clear, visually engaging recommendations. Thankfully the guys at Eureka! tick all these boxes and we are thrilled to be working with them in 2017 to help inform our next organisational strategy”.