The future of the merchant trade counter

January 9, 2017

How will plumbers and heating engineers purchase the products they need in the future?  We are delighted to announce a major new research study on behalf of national merchant chain Plumbase, which will examine purchasing behaviour and merchant interaction in detail.


The project sees our inaugural tie-in with the Charted Institute of Plumbing and Heating Engineers, the professional body for the UK plumbing and heating industry.  We are also assisting CIPHE learn more about attitudes towards apprenticeships in the sector and feelings of safety and vulnerability in domestic settings.   


Plumbase Commercial Director notes: “Eureka! Research came highly recommended to us and we were impressed with the innovative ideas they put on the table straight away.  We can’t wait to start seeing the results come in which will help us shape our strategy for the business going forward”.


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