Capturing the student experience
It’s been a few years since we were at University but we are delighted to be working with Warwick University Student Union to help them inform their new communications and engagement strategy. We appreciate the complexity of the student journey, including the evolving aspirations and anxieties of young people, so we have devised a programme of qualitative research to help us get under the skin of the student body.
Director of Communications and Marketing has kindly said that “The guys have brought fresh thinking and energy into the process and are now undertaking qualitative research directly with undergraduates and postgraduates."
This work falls neatly into our emerging Places and Lifestyle portfolio, establishing Eureka! as the go-to agency to bring some fresh thinking to the consumer journey.