Places and Lifestyle Market Research
Consumers don’t want to just visit places or retailers any more, they want ‘experiences’. Successful brands are fully on board with this and create differentiated experiences in both physical and digital spaces.
We use our experience in advertising and brand research, alongside applied visitor intercept work in shopping centres and other leisure destinations, to get under the skin of consumers and visitors. This vital work helps inform retail leasing strategies and tactical marketing plans for many venues.
We get particularly excited pulling together ethnographic or camera capture techniques alongside the more 'tried and tested' data collection or customer engagement campaigns. Tell us what’s on your mind and we’re sure we can come up with some interesting ways to shine a light on your target audience.
Eureka's experience in your sector
Our small team of Eureka! researchers have over 40 years of market research under the belt, and a huge slice of this has been spent conducting quantitative and qualitative research with visitors, guests and users in the leisure, health and tourism industries.
We are experienced at understanding holiday destination choices. We have conducted several studies for the Camping and Caravanning Club including owners and considerers of holiday homes in the UK, as well as an exploration of the international market (see case study below).
Many shopping centre managers don't have an accurate measure of footfall and visitor patterns. We can help with that but often go much further. We have evaluated what shoppers think of their local amenities and retail centres. We recently concluded a project where we conducted interviews at Mell Square, a shopping centre in Solihull, Birmingham.
We're comfortable working directly with an internal marketing department or in collaboration with a communications, advertising or PR agency.
We are also regularly asked to apply our expertise in this field to understanding and evaluating healthy behaviour interventions. We have worked on many quantitative and qualitative projects for NHS bodies.
You will find that we are adept and creative at coming up with ways to find and gain insight from your target market. In our first few years of business we have already conducted interviews with shoppers, recent mums, gym enthusiasts, leisure centre users, students, and campervan owners.
Snapshots of our recent work
What do our great clients say about us?
"We are currently working with Eureka! to better understand student expectations of university life and the reality of the student experience. This information is a vital step in developing a new communications and engagement strategy for the Student Union going forward. The guys have brought fresh thinking and energy into the process and are now undertaking qualitative research directly with undergraduates and postgraduates."
”We commissioned Eureka! to obtain better evidence about our current users and those that are using competitor gyms or leisure centres. We were really impressed with what they delivered and the extra bits of insight we weren’t expecting. The results helped shape our key New Year marketing campaign and will be used across the business going forwards.”