February 19, 2020

The home improvement sector has known for some time that homeowner confidence to purchase technical products is on the rise.  A new data tool from Eureka! now helps shed new light on this major market trend.

Our new research report on this topic is now available and can...

July 8, 2019

An increasing number of consumers and homeowners are choosing to undertake home improvement projects themselves or certainly getting more actively involved with the decision making and purchase journey. 

In an increasingly complex purchase and channel landscape, we...

August 3, 2018

This August we are having some creative fun with subscribers of The English Home magazine as we seek to understand what components go into making a consumer’s dream bathroom.  The work will be used by Heritage Bathrooms to understand evolving householder tastes and hel...

July 19, 2018

As part of a robust programme of new product development, Bristan recently asked us to validate new designs for their electric shower range.  As we have seen with other research, confidence amongst consumers to purchase and even install showering products is at an all...

May 11, 2018

The Installer show at Coventry's Ricoh Arena has become a mainstay in our commitment to the KBB sector, to keep abreast of sector direction, meet existing clients and make new connections. Of course, with our strategic partnership with Installer Magazine, this was also...

May 2, 2018

Although home owners are becoming more and more influential in product selection for their home improvements, the role of the installer or tradesperson for emergency repairs and replacement is still thought to be critical.

As part of an expansive insights programme this...

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