June 20, 2019

We’ve quickly built up a reputation for understanding the fast-moving snacking category at Eureka!  One thing that isn’t changing rapidly is the British consumer’s continuing appetite for the category overall.  Consumer preference for convenience and indulgence appear...

January 19, 2017

In conjunction with National Popcorn Day, today we release some of the initial findings from our exclusive snacking survey of 2,500 UK consumers. This is just a snapshot of more detailed analysis to come including a commentary on average spend, regularity of purchase a...

December 14, 2016

The popcorn category is in significant growth and it is a world in which we have become somewhat expert through our work with brand leader Tyrrells. For many, the category has strong connotations with trips to the cinema and this is still one of the top occasions when...

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