We’ve quickly built up a reputation for understanding the fast-moving snacking category at Eureka!  One thing that isn’t changing rapidly is the British consumer’s continuing appetite for the category overall.  Consumer preference for convenience and indulgence appear...

After a rollercoaster 18 months, yesterday we learned that we have been shortlisted by the Market Research Society (MRS) for this year’s Breakthrough Business Award.  The MRS have set up this award to acknowledge both the entrepreneurial spirit of those setting up new...

Molson Coors commissioned Eureka! Research to undertake a study designed to profile consumers shopping alcohol in the convenience channel. The observational study captured demographic profiling information alongside key metrics such as: evaluation times, weight of purc...

It’s been a few years since we were at University but we are delighted to be working with Warwick University Student Union to help them inform their new communications and engagement strategy.  We appreciate the complexity of the student journey, including the evolvin...

Wishing all our good friends a very Merry Christmas and a Happy New Year! Look out for our mugs heading your way soon - there might even be some presents hidden inside. Dave & Richard

The popcorn category is in significant growth and it is a world in which we have become somewhat expert through our work with brand leader Tyrrells. For many, the category has strong connotations with trips to the cinema and this is still one of the top occasions when...

With one child having passed through, another in year 5 and my wife as a longstanding volunteer and employee, Chadsmead Primary Academy is a school close to our heart. So, it seemed only right to volunteer to be their research partner when the subject of consulting par...