July 29, 2019

Last year, the Marketing Team at Polypipe Building Services asked Eureka to conduct research into how professionals in commercial drainage specification roles use information and media channels in their jobs.

The best way to get a detailed picture of 'real-life' behavio...

August 3, 2018

This August we are having some creative fun with subscribers of The English Home magazine as we seek to understand what components go into making a consumer’s dream bathroom.  The work will be used by Heritage Bathrooms to understand evolving householder tastes and hel...

July 19, 2018

As part of a robust programme of new product development, Bristan recently asked us to validate new designs for their electric shower range.  As we have seen with other research, confidence amongst consumers to purchase and even install showering products is at an all...

June 29, 2018

As the range of smart technology for the home becomes ever wider and more advanced, the dream of the ‘connected home’ continues to become more attractive to many homeowners.  The emergence of Voice Search devices such as Alexa and Google Assistant now represent low pri...

December 15, 2017

We’ve completed a number of notable projects this year delving deeper into the role of the merchant in the lives of the UK’s tradespeople. It’s a sector that has remained stubbornly traditional, reliant, as it is on customer relationships and entrenched in long standin...

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