The home improvement sector has known for some time that homeowner confidence to purchase technical products is on the rise.  A new data tool from Eureka! now helps shed new light on this major market trend.

Our new research report on this topic is now available and can...

An increasing number of consumers and homeowners are choosing to undertake home improvement projects themselves or certainly getting more actively involved with the decision making and purchase journey. 

In an increasingly complex purchase and channel landscape, we...

This August we are having some creative fun with subscribers of The English Home magazine as we seek to understand what components go into making a consumer’s dream bathroom.  The work will be used by Heritage Bathrooms to understand evolving householder tastes and hel...

As part of a robust programme of new product development, Bristan recently asked us to validate new designs for their electric shower range.  As we have seen with other research, confidence amongst consumers to purchase and even install showering products is at an all...

As the range of smart technology for the home becomes ever wider and more advanced, the dream of the ‘connected home’ continues to become more attractive to many homeowners.  The emergence of Voice Search devices such as Alexa and Google Assistant now represent low pri...

Although home owners are becoming more and more influential in product selection for their home improvements, the role of the installer or tradesperson for emergency repairs and replacement is still thought to be critical.

As part of an expansive insights programme this...

We have recently concluded a ground-breaking study amongst installers, plumbers and heating engineers working in the UK building industry.  Polypipe commissioned the research to get a fully up-to-date picture of their purchasing behaviour in merchants, usage and attitu...

We have recently launched a large and ambitious insight programme on behalf of Heritage Bathrooms.  This is a critical piece of work for the brand, ensuring that Heritage get up close to their target market, understanding how consumers discover and select products for...

Eureka! Research are currently running a large scale quantitative project with consumers about home improvement projects they have recently undertaken or are planning to undertake in the next 12 months.

Bristan and Style at Home magazine will be using the results to get...

In our never ending quest to bolster our KBB sector knowledge we recently attended Installer 2017 at Coventry's Ricoh Arena. It was a great opportunity to catch up with existing friends, meet new ones, as well as understand more about the future of the sector.

With the...