July 8, 2019

An increasing number of consumers and homeowners are choosing to undertake home improvement projects themselves or certainly getting more actively involved with the decision making and purchase journey. 

In an increasingly complex purchase and channel landscape, we...

May 2, 2018

Although home owners are becoming more and more influential in product selection for their home improvements, the role of the installer or tradesperson for emergency repairs and replacement is still thought to be critical.

As part of an expansive insights programme this...

August 7, 2017

We have recently launched a large and ambitious insight programme on behalf of Heritage Bathrooms.  This is a critical piece of work for the brand, ensuring that Heritage get up close to their target market, understanding how consumers discover and select products for...

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