December 31, 2019

As the year - and indeed decade - draws to a close, it appears customary to reflect and draw conclusions from the preceding twelve months.  Our Eureka! highlights of the year shine a light on five key themes we have observed during 2019:

  • The ever-changing landscape...

August 20, 2019

We’ve once again worked closely with Marston's in the development of their excellent on and off trade research reports for 2019.  

Marston’s again commissioned Eureka! to interview 2,000 Ale drinkers and 2,000 Lager drinkers as part of their annual report, which is alwa...

July 11, 2019

We’ve known for some time that the type of glass that beer, lager or cider is presented in is a huge part of the experience for the UK drinker.  This theme has been further highlighted in this year’s fantastic Marston’s On Trade report, published last week, which exami...

November 1, 2017

As the largest brewer of premium cask, keg and bottled ales, Marston’s are ideally placed to take the role of thought leader in the UK ale category.  They are responsible for some of the country’s best loved beer brands including Pedigree, Hobgoblin, Wainwright and Ban...

December 29, 2016

Molson Coors commissioned Eureka! Research to undertake a study designed to profile consumers shopping alcohol in the convenience channel. The observational study captured demographic profiling information alongside key metrics such as: evaluation times, weight of purc...

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