February 19, 2020

The home improvement sector has known for some time that homeowner confidence to purchase technical products is on the rise.  A new data tool from Eureka! now helps shed new light on this major market trend.

Our new research report on this topic is now available and can...

July 8, 2019

An increasing number of consumers and homeowners are choosing to undertake home improvement projects themselves or certainly getting more actively involved with the decision making and purchase journey. 

In an increasingly complex purchase and channel landscape, we...

July 19, 2018

As part of a robust programme of new product development, Bristan recently asked us to validate new designs for their electric shower range.  As we have seen with other research, confidence amongst consumers to purchase and even install showering products is at an all...

May 11, 2018

The Installer show at Coventry's Ricoh Arena has become a mainstay in our commitment to the KBB sector, to keep abreast of sector direction, meet existing clients and make new connections. Of course, with our strategic partnership with Installer Magazine, this was also...

May 2, 2018

Although home owners are becoming more and more influential in product selection for their home improvements, the role of the installer or tradesperson for emergency repairs and replacement is still thought to be critical.

As part of an expansive insights programme this...

November 29, 2017

Purchasing and installing a new boiler is a large and significant expense for households who may experience a fatal breakdown or need to replace an ageing model.  The growth of new online platforms, such as Boxt, represent a significant disrupter to the traditional rou...

August 7, 2017

We have recently launched a large and ambitious insight programme on behalf of Heritage Bathrooms.  This is a critical piece of work for the brand, ensuring that Heritage get up close to their target market, understanding how consumers discover and select products for...

July 6, 2017

Eureka! Research are currently running a large scale quantitative project with consumers about home improvement projects they have recently undertaken or are planning to undertake in the next 12 months.

Bristan and Style at Home magazine will be using the results to get...

May 18, 2017

In our never ending quest to bolster our KBB sector knowledge we recently attended Installer 2017 at Coventry's Ricoh Arena. It was a great opportunity to catch up with existing friends, meet new ones, as well as understand more about the future of the sector.

With the...

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