September 23, 2019

The Power Tool market is awash with heavyweight brands such as DeWalt, Bosch and Makita, as tradespeople and homeowners rely on them to complete their work and household projects. The industry is evolving rapidly as new and existing brands develop innovative new produc...

September 19, 2019

The home improvement sector has known for some time that homeowner confidence to purchase technical products is on the rise.  A new data tool from Eureka! now helps shed new light on this major market trend.

Our new research report on this topic is now available and can...

August 22, 2019

  • What’s a good sample size?

  • How many responses do we need?

  • How many responses do we need to make it significant?

  • How many responses do we need for statistically sound results?

  • What’s the minimum number of interviews we need to get robust results?


August 21, 2019

Well considered Market Research should always play a key role when developing new products. In the Buildings, Construction and Home Improvement sectors this should be no different with an effective approach helping to avoid unnecessary risk and expenditure. As well as...

August 20, 2019

We’ve once again worked closely with Marston's in the development of their excellent on and off trade research reports for 2019.  

Marston’s again commissioned Eureka! to interview 2,000 Ale drinkers and 2,000 Lager drinkers as part of their annual report, which is alwa...

August 5, 2019

Lager has been a staple of the British drinker for many years but it’s only in recent times that we have seen significant disruption to the lager sector with new entrants to the market. 

We can all name and recognise the dominate lager brands and production has typicall...

July 29, 2019

Last year, the Marketing Team at Polypipe Building Services asked Eureka to conduct research into how professionals in commercial drainage specification roles use information and media channels in their jobs.

The best way to get a detailed picture of 'real-life' behavio...

July 11, 2019

We’ve known for some time that the type of glass that beer, lager or cider is presented in is a huge part of the experience for the UK drinker.  This theme has been further highlighted in this year’s fantastic Marston’s On Trade report, published last week, which exami...

July 8, 2019

An increasing number of consumers and homeowners are choosing to undertake home improvement projects themselves or certainly getting more actively involved with the decision making and purchase journey. 

In an increasingly complex purchase and channel landscape, we...

June 20, 2019

What better than a good pint with a packet of your favourite crisps? We recently undertook new research with UK consumers about their snacking behaviours, their favourite brands and how much they spend in a typical month - both in and out of the home.

Our exclusive nati...

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