We set up Eureka! so we could do things a little bit differently.  Market research methods are  not always  adventurous but if you’ve got this far you’ve probably already noticed that we’re not another ‘beige’ agency.

But it’s not just about looking different.   Standing out is about investing in methodological    innovation.  Whilst we’ll never turn our back completely on the traditional    research techniques, our technological know-how allows us to offer a whole host of added value services that run of the mill agencies  simply cannot provide.

So if you’re seeking research innovation, speedier surveying, richer segmentations, online reporting or creative evaluation, read on and get in touch.

Traditional methods

Of course we offer all of the traditional market research services, using methodologies such as focus groups, face-to-face interviewing, online research, telephone research, etc. We're adept at quantitative and qualitative research and are experienced in mining secondary data sources. We can also provide advice on   statistical reliability, sampling and confidence intervals, etc.

Consumer 'In the Moment' tool

If you would love to get closer to homeowners who are currently   undertaking a    home improvement project, then you need to jump on board our unique online community.  We have developed a ground-breaking online qualitative tool, which brings relevant consumers into an    interactive environment for a series of category-specific missions on their smartphone.


  See our blog here for more information.

Tradespeople survey research

Through our experience of dealing with numerous tradespeople, we have developed a series of unique enhancements  that maximises engagement with this difficult-to-reach audience. This includes  game-based interactive survey that rewards tradespeople with 'points' and 'prizes' as they progress.  Our numerous surveys with trades such as builders, plumbers, electricians and heating engineers  gives us an unparalleled library of trade related questions and data to draw upon.

'On The Tools' trade technique

We have a  large pool of tradespeople who are happy with us to travel around with them 'on the job' .  This indepth, ethnographic technique gives our researchers a truly unique insight into  how the trade actually use product, shop at    merchants, get around installation problems and interact with consumers in the home.


Read our  report   about  how tradespeople reach their  customers  here.

Customer segmentation

A robust customer segmentation is a great way to profile your target audience,  bringing  everything you  know about them into an actionable format.

We have produced segmentations   and pen portraits  on both consumers and tradespeople. This  includes  plumbers, builders, heating engineers, installers, etc.

Training packages

Sometimes we escape the data in Eureka HQ and venture out to deliver quirky training workshops for clients or stakeholders.  Each of our training sessions is bespoke, creative and informative.  Hot topics at the moment include qualitative research techniques, community engagement, and improving your research reports.

Read more here

Quick poll research

We can gain immediate insight from consumers on your pressing questions through our quick poll service. Whether you are benchmarking your brand or seeking a 'toe in the water' ahead of a larger research study, we can provide rapid consumer thought delivered creatively.

An end to death by PowerPoint

Pondering the best method of reporting and how to effectively disseminate results to stakeholders? One of our bespoke online dashboards provides the wow factor whilst making findings easy to digest. Get in touch for a demo.

Eureka! Research | Market Research Birmingham
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