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The home improvement sector has known for some time that homeowner confidence to purchase products more typically associated with the professional tradesperson has been on the rise.  A new data tool from Eureka! now helps shed new light on what we have suspected for some time.

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Consumer influence in Home Improvements

We undertook an exclusive survey with UK based off-trade Cider drinkers, focusing on associations, brands and repertoires.

How has Cider reacted to the crafted beer movement? Is Cider seen as craft, and has the rise in 330ml cans had an impact on this category?

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Exploring Cider in the UK