Hand cooked and premium crisps research

What better than a good pint with a packet of your favourite crisps? We recently undertook new research with UK consumers about their snacking behaviours, their favourite brands and how much they spend in a typical month - both in and out of the home. Our exclusive national snacking survey, completed by 2,500 UK adults, reveals interesting findings for the Hand Cooked Crisp Category in particular. Crisps are often on the receiving end of bad publicity, with high fat content and little nutritional benefit; so what did our audience have to say about this burgeoning category? Download our completely free report here! Our exclusive report outlines some key category insights into consumer spend,

Trends and research in the snacking category

We’ve quickly built up a reputation for understanding the fast-moving snacking category at Eureka! One thing that isn’t changing rapidly is the British consumer’s continuing appetite for the category overall. Consumer preference for convenience and indulgence appear to outweigh other trends around healthy eating and natural ingredients. Latest data from our exclusive poll shows that two-thirds of consumers purchase standard crisps and chocolate. The next most popular product types are savoury biscuits, confectionery and nuts (all around 50%). Other lines in the category account for between 17% and 39% of responses amongst shoppers, including fast emerging products such as vegetable cris

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